Over the years, companies have realized that analyzing business data for causal analysis and predictions is critical to business planners. Further, as they struggle with the skill pool availability, companies are beginning to realize the value of engaging a strategic partner to deliver research and analytics services. While various niche knowledge service providers and in-house units have attempted to meet this business need, only a partner with proven processes, domain expertise, cutting-edge technology and a strong talent management can lead the customer toward success.