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who we are / Sports Sponsorships
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Sports sponsorship is aligned with our conviction to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within. Sports that promote wellbeing, like endurance running and all-electric motorsport, are natural partners for us. Every TCS sports sponsorship story emerges from the following pillars: Purpose, Technology, Sustainability.
Sports inspire positive change, drive innovation, and build relationships. We began sponsoring sports for a simple purpose—staying healthy. N. Chandrasekaran, our former CEO and chairman of the Tata group, ran the NYC Marathon in 2009 – it changed his life. He inspired countless people to improve their health through running, and TCS is now the foremost partner of endurance races globally.
TCS constantly strives for new ways to use technology to enhance sporting experiences for participants and fans alike. The TCS marathon app is a game-changer that allows spectators to track, watch, and cheer on family, friends, and elite athletes from anywhere in the world. In motorsport, we use cutting-edge technology to help the Jaguar TCS Racing Formula E team win races.
TCS is committed to making sporting events around the world more sustainable, inclusive, and equitable. World class athletes set goals and train rigorously to maximize their potential. In the same way, we set sustainability goals with our sports partners and use the power of technology, contextual knowledge, and innovative spirit to responsibly produce events.
sports events in 14 countries and 25 different cities
runners participate in TCS sponsored events per year
TCS running app downloads per year across 14 events
raised per year for charity across TCS sponsored running events
Two-time Olympian and 2018 Boston Marathon champion
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