Sports sponsorship is aligned with our conviction to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within. Sports that promote wellbeing, like endurance running and all-electric motorsport, are natural partners for us. Every TCS sports sponsorship story emerges from the following pillars: Purpose, Technology, Sustainability.
Over 800 marathons are held every year, creating a competitive market where organizers and sponsors jockey for attention. This report on the world’s strongest marathon brands and their impact on communities is an in-depth study of how they are perceived and engaged with around the world. It is exclusively based on original market research from Brand Finance, meaning the results are entirely perceptual, capturing the opinions of more than 10,000 respondents from nine key markets.
Sports inspire positive change, drive innovation, and build relationships. We began sponsoring sports for a simple purpose—staying healthy.
TCS constantly strives for new ways to use technology to enhance sporting experiences for participants and fans alike. The TCS marathon app is a game-changer that allows spectators to track, watch, and cheer on family, friends, and elite athletes from anywhere in the world. In motorsport, we use cutting-edge technology to help the Jaguar TCS Racing Formula E team win races.
TCS is committed to making sporting events around the world more sustainable, inclusive, and equitable. World class athletes set goals and train rigorously to maximize their potential. In the same way, we set sustainability goals with our sports partners and use the power of technology, contextual knowledge, and innovative spirit to responsibly produce events.
TCS keeps showing up and they’re in it for the long haul. With a commitment to innovation, inclusion, sustainability, and belief, TCS is helping build a better future for our sport.
