Skip to main content
Skip to footer
Tata Consultancy Services Tata Consultancy Services
  • What we do
  • Who we are
  • Insights
  • Careers
  • Investors
Contact us TCS Worldwide
Search tata.comtata.com
  • Overview

    TCS is here to make a difference through technology.

    Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

    Discover all solutions
  • Industries
    • Banking
    • Capital Markets
    • Consumer Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Research & Innovation
    • TCS Research
    • TCS Pace™
Overview
  • Industries
    • Banking
    • Capital Markets
    • Consumer Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Research & Innovation
    • TCS Research
    • TCS Pace™
    • Overview

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Sports Sponsorships
      • Alliances
    • Leadership
    • In the news

      Recent News

      27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS
      22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers
      20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform
      View All
    • Events
    Overview
  • About Us
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Sports Sponsorships
    • Alliances
  • Leadership
  • In the news
  • Events
    • Overview

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Insights
      • Metaverse
      • Sustainability
      • Cybersecurity
      • AI & ML
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics
    • Insights
    • Metaverse
    • Sustainability
    • Cybersecurity
    • AI & ML
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India
    • India
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Glossary
      • Investor FAQs
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources
    • Glossary
    • Investor FAQs
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Tata Consultancy ServicesTata Consultancy Services tata.com tata.com Search
    • Overview

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 50 years, we build greater futures for businesses across multiple industries and 131 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    Overview
  • Industries
    • Banking
    • Capital Markets
    • Consumer Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
  • Research & Innovation
    • TCS Research
    • TCS Pace™
    • Overview

      We’re in it for good, driving positive change for the benefit of all.

      Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.

      Discover the difference
    • About Us
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Sports Sponsorships
      • Alliances
    • Leadership
    • In the news

      Recent News

      27 Nov 2023 TCS launches new Generative AI practice in collaboration with AWS
      22 Nov 2023 TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers
      20 Nov 2023 ASX signs agreement with TCS to replace its cash equities clearing and settlement platform
      View All
    • Events
    Overview
  • About Us
    • Corporate Sustainability
    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
    • The TCS Way
    • Sports Sponsorships
    • Alliances
  • Leadership
  • In the news
  • Events
    • Overview

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Insights
      • Metaverse
      • Sustainability
      • Cybersecurity
      • AI & ML
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
      • IoT
      • Data Analytics and Storage
    Overview
  • Customer Stories
  • Perspectives
  • Global studies
  • Topics
    • Insights
    • Metaverse
    • Sustainability
    • Cybersecurity
    • AI & ML
    • Blockchain
    • Cloud
    • Future of Work
    • Health & Wellness
    • IoT
    • Data Analytics and Storage
    • Overview

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
      • Indonesia
      • Japan
      • Malaysia
      • New Zealand
      • Philippines
      • Republic of Korea
      • Singapore
      • Chinese Taipei
      • Thailand
    • Europe and UK
      • Belgium
      • Denmark
      • Estonia
      • Finland
      • France
      • Germany
      • Hungary
      • Ireland
      • Italy
      • Luxembourg
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Spain
      • Sweden
      • Switzerland
      • United Kingdom
    • Middle East and Africa
      • Bahrain
      • Israel
      • Kuwait
      • Qatar
      • Saudi Arabia
      • South Africa
      • United Arab Emirates
    Overview
  • India
    • India
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    • Overview

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
    • News and Events
      • Press Releases
      • Corporate Actions
      • Events
      • Calendar
    • ESG
      • Environment
      • Social
      • Governance
      • Policies and Reports
      • Stakeholder Engagement and Identification of Material Issues
    • Resources
      • Glossary
      • Investor FAQs
      • Stock Information
      • Analyst Coverage
      • Subsidiaries
      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Identification of Material Issues
  • Resources
    • Glossary
    • Investor FAQs
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Contact us TCS Worldwide
    tata.comtata.com
    Top Results
    Showing
    10
    01 - 07
    • who we are / Sports Sponsorships

    The official partners of passion and purpose

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Why we run

    Sports sponsorship is aligned with our conviction to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within. Sports that promote wellbeing, like endurance running and all-electric motorsport, are natural partners for us. Every TCS sports sponsorship story emerges from the following pillars: Purpose, Technology, Sustainability.

    Transcript downloading

    Building better futures

    • Sponsorship
    • Tech innovation
    • Sustainability
  • Sponsorship
  • Tech innovation
  • Sustainability
  • Sponsorship with purpose

    Sports inspire positive change, drive innovation, and build relationships. We began sponsoring sports for a simple purpose—staying healthy. N. Chandrasekaran, our former CEO and chairman of the Tata group, ran the NYC Marathon in 2009 – it changed his life. He inspired countless people to improve their health through running, and TCS is now the foremost partner of endurance races globally.

    Technology and innovation

    TCS constantly strives for new ways to use technology to enhance sporting experiences for participants and fans alike. The TCS marathon app is a game-changer that allows spectators to track, watch, and cheer on family, friends, and elite athletes from anywhere in the world. In motorsport, we use cutting-edge technology to help the Jaguar TCS Racing Formula E team win races.  

    Sustainability

    TCS is committed to making sporting events around the world more sustainable, inclusive, and equitable. World class athletes set goals and train rigorously to maximize their potential. In the same way, we set sustainability goals with our sports partners and use the power of technology, contextual knowledge, and innovative spirit to responsibly produce events.

    OUR SPONSORSHIPS

    From distance running to electric racing, we are propelled by the belief that sports power purpose
      of   OUR SPONSORSHIPS

    Our story

    Global sponsorships
    15

    sports events in 14 countries and 25 different cities

    Participation
    600k+

    runners participate in TCS sponsored events per year

    app downloads
    1.6M

    TCS running app downloads per year across 14 events

    Philanthropy
    $18M

    raised per year for charity across TCS sponsored running events

    Swipe Right
    Swipe Left
    TCS keeps showing up and they’re in it for the long haul. With a commitment to innovation, inclusion, sustainability, and belief, TCS is helping build a better future for our sport.
    DES LINDEN

    Two-time Olympian and 2018 Boston Marathon champion

    Related reading

    Future of Fitness: How TCS is Transforming Fitness with Digital Twins

    Blog | 10 Oct 2023

    TCS London Marathon: Living by the Building on Belief Philosophy

    16 Aug 2023

    TCS New York City Marathon: Building Belief Beyond Borders

    video | 08 Mar 2023

    Tata Mumbai Marathon 2023: Feel the thrill with the marathon app

    Events | 20 Jan 2023
    Swipe Left
    Swipe Right

    To the finish line together

    Want to know more about what we do in sports?

    Write to us

    Find out more

    • Who we are Swipe Left
    • What we do Swipe Left
    • The TCS Way Swipe Left
    Contact Contact
    What’s on your mind?
    We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
    business icon
    Request for Services
    investor icon
    Investor information
    media icon
    Media contacts
    Looking for something else?
    Analyst relations
    CSR
    Partnership
    Website feedback
    Industries
    • Banking
    • Capital Markets
    • Consumer Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    Services
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Data and Analytics
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Sustainability Services
    • TCS Interactive
    • TCS and AWS Cloud
    • TCS Enterprise Cloud
    • TCS and Google Cloud
    • TCS and Microsoft Cloud
    Products and Platforms
    • TCS ADD™
    • TCS BaNCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS TAP™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS iON™
    Insights
    • Customer Stories
    • Cloud
    • Blockchain
    • IoT
    • Metaverse
    • Future of Work
    • Health and Wellness
    • Sustainability
    • AI and ML
    • Cybersecurity
    • Perspectives
    More information
    • Careers
    • Corporate Social Responsibility
    • Diversity, Equity, and Inclusion
    • Investor Relations
    • Sports Sponsorships
    • TCS Pace™
    • TCS Research
    • The TCS Way
    • Who we are
    Tata consultancy servicesTata consultancy services
    • FacebookFacebook
    • YoutubeYoutube
    • TwitterTwitter
    • InstagramInstagram
    • linkedinlinkedin
    ©2023 TATA Consultancy Services Limited
    • Privacy Notice
    • Cookie Policy
    • Disclaimer
    • Security Policy
    • California Notice at Collection
    • Customize Cookies
    More