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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      13 Feb 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide Life Science R&D ITO Services 2024
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    From potential to performance by design

    TCS AI for Business Study—key findings for energy, resources, and utilities

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    TCS AI for Business Study Impact of AI on ERU Business Operations (26 pgs)
    From potential to performance by design - Utilities (26 pgs)

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    Reimagining business with AI

    The latest advances in artificial intelligence (AI) can be a game changer for energy, resources, and utilities.

    The TCS AI for Business Study shows that over half of senior executives in energy, resources, and utilities companies are optimistic about the potential impact of AI on their organization, especially as they seek to transition to a cleaner and greener future. This report provides this and other unique insights about how these companies are moving forward to create effective AI strategies for their enterprise. This report investigates:

    • Driving factors for AI implementations in energy, resources, and utilities.
    • AI’s role in redefining energy, resources, and utilities.
    • Emerging AI trends in the customer experience.
    • Evolving skills and roles in energy and resources companies and utilities.
    • AI strategies for energy, resources, and utilities.
    • Alignment of AI implementations with business results. 

    Download the full report:

    Energy & Resources

    Utilities

     

    The transformative power of AI

    Many energy and resources executives surveyed have a positive sentiment toward AI.

    the report

    An image depicting the energy and resources executives have a positive sentiment towards AI end period.

    Power of AI

    Close
    Power of AI
    the report

    And most energy and resources companies and utilities are preparing for AI.

    • 76% of energy and resources companies and 64% of utilities are currently reworking or planning to rework their business strategy or operations.
    • 73% of energy and resources companies and utilities say they need better KPIs for their AI implementations.

    Yet there’s no consensus on AI adoption strategies and not enough metrics to measure success.

    Current state of AI

    • 92% of energy and resources firms and 94% of utilities have AI implementations planned, in process, or already completed.

    Yet there is a gap between aspiration and reality:

    • Only 3% of senior energy, resources, and utilities executives say AI is a differentiating factor for business transformation.

    What is hampering AI progress in energy, resources, and utilities?

    Top AI challenges for ER

    A figure depicting the top three challenges for the energy and resources companies such as industry standard/regulations, current IT infrastructure, and company culture.

    Surveyed executives identify their main challenges

    Close
    Surveyed executives identify their main challenges
    Top AI challenges for ER
    Top AI challenges for Utilities

    A figure depicting the top three challenges for the utilities companies such as industry standard/regulations, customer expectations, and intellectual property concern.

    Surveyed executives identify their main challenges

    Close
    Surveyed executives identify their main challenges
    Top AI challenges for Utilities

    Challenges around generative AI

    When it comes to concerns about AI, especially with the hype around generative AI (GenAI), five strategic challenges are apparent.

    For energy and resources companies, they are:

    • Redesign of customer experiences
    • Cultural shifts
    • Pivot toward automation and efficiency
    • Increased investment in AI research and development
    • Use of ethical and responsible AI

    For utilities companies, they are:

    • Security and privacy concerns
    • Use of ethical and responsible AI
    • Increased investment in AI research and development
    • Reevaluation of business strategies and models
    • Compliance issues

    Not enough metrics for ROI

    As the integration of AI into business processes accelerates, expected financial return on such an investment becomes increasingly significant. But only 20% of energy and resources, and only 21% of utilities said they have "good enough" metrics and KPIs for their current stage of AI deployments. Without adequate KPIs for AI-enabled operations, proving ROI and getting future buy-in will be challenging.

    Key findings—future of AI

    Most energy, resources, and utilities executives believe AI will augment and enhance human capabilities.

    As AI becomes more advanced and part of “business as usual,” the role of humans in the workplace will evolve.

    63% of energy and resources companies and 68% of utilities think human strategic decision-making and creativity will remain essential to their competitive advantage.

    46% of energy and resources companies, and 47% of utilities expect up to half of their employees will use GenAI daily in the next three years.

    Innovation and revenue growth will be a focus for future AI implementations.

    82% of pacesetters (the more financially successful companies in the survey) in energy and resources, and 83% of utilities pacesetters are primarily focused on using AI to spur innovation.

    TCS recommendations

    • Overview
    • Short-term
    • Mid-term
    • Long-term
  • Overview
  • Short-term
  • Mid-term
  • Long-term
  • Overview

    For energy, resources, and utilities companies to get the most from AI, they will require a multi-layered strategy that creates a foundation designed for accelerated productivity, innovation, and performance.

    It will be prudent to consider a short-term, mid-term, and long-term approach for implementation.

    Short-term automation

    Programs need to focus on an enterprise’s core markets and existing customers where business model and capabilities already present need to be improved.

    Mid-term implementations

    Can take into account the same core markets and existing customers but can take advantage of AI autonomy to experiment with new and bold business models. A slightly different mid-term symbiotic approach can focus on adjacent markets and acquiring new customers, while maintaining the current business model intact.

    A long-term strategy

    Has the time advantage to go after blue sky themes. Enterprises can afford to experiment with both markets and customers as well as new business models.

    About the study

    TCS’ Thought Leadership Institute conducted an anonymous study of approximately 1,272 senior executives with P&L responsibilities in 12 industry sectors across Asia, Europe, Nordics, LATAM, North America, and the United Kingdom and Ireland, with respondents having an annual revenue of $5 billion to $100 billion. The energy, resources, and utilities industry findings are based on feedback received from 90 energy and resources companies and 95 utilities.

    This global study examines how CEOs, LOBs, directors, and business line managers are preparing their business to be AI-ready, focusing on aspects such as their strategy around operations, talent, and future implementation plans. The study also provides best practice recommendations based on these insights.

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