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Industry
The future of the pharmaceutical industry is gearing towards utilizing technologies in an innovative way to steer drug delivery.
Artificial intelligence (AI) is touted to reshape the pharmaceutical industry, right from the earliest stage—drug research—to the production stage, and ultimately, to the rollout of life-altering treatments. The three AI trends transforming the pharma sector this year are growth in development of drugs and devices from in vivo to in silico, the use of AI to personalize patient journey, and the focus on guarding the privacy of patients through synthetic data generation with AI algorithms.
There’s been a gradual shift from traditional and time-consuming in-vivo methods to in-silico drug testing driven by AI to facilitate virtual testing of new drug molecules and medical devices.
This has fast-tracked the development process. Generative AI (GenAI) has made faster go-to-market strategies possible for new drugs. AI-enabled digital twins of organs are giving a boost to new therapies.
Smart AI usage and application will redefine pharma, paving the path for an exciting future, be it advancing drug discovery, personalizing patient care, or augmenting operations. AI is being used to increase innovation and efficiency for better outcomes as well as support pharma professionals amid rising treatment and therapy demands and challenges ahead.
R&D is also important in the pharma industry, but it must keep pace with the time and resources used in drug production and delivering treatment. AI-infused business processes provide greater predictability and efficient results, reducing costs and accelerating the time to market.
In clinical trials, AI can help by selecting the most appropriate sites, improving patient recruitment, accelerating protocol and study design. Perhaps, AI’s greatest use is in pharmacovigilance where it could be used to optimize case processing and regulatory submissions, enforcing compliance at each stage of delivery.
Vikas Jain, VP and Business Head of Life Sciences, Tata Consultancy Services, says AI will reshape the pharma sector. He elaborates how in Intelligent Pharmaceutical Technology and Pharma Focus.
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