TCS New York City Marathon Expo Presented by New Balance

This year, the TCS New York City Marathon Expo Presented by New Balance will see more than 100,000 people walk through the experience. Attendees walk out of the New Balance store and directly into the TCS booth which showcases the incredibly popular course video powered by TCS, a demo of the Future Athlete Project from the TCS Bringing Life to Things IoT Lab in Cincinnati, Ohio, and many photo opportunities for runners and spectators!

Five key takeaways

Located at the Jacob K. Javits Convention Center, the expo is where runners pick up key race materials such as bibs and t-shirts.
In addition to hosting the New Balance store, which features the official TCS New York City Marathon collection, the expo hosts numerous vendors and exhibitors.
The TCS booth showcases a demo of the Future Athlete Project, which seeks to create highly accurate, individualized digital twins of people one step at a time.
Additionally, at the TCS booth, spectators can preview the TCS New York City Marathon race app on giant padzillas.
The Runners’ Wall features the names of all 50,000+ registered entrants.

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Where adaptability meets advantage

With you for the long run

Our Thought Leadership Institute

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

A look back at the Expo

Expo highlights

Scenes from the expo

Building an ecosystem of technology for every athlete

Transformation starts here

Where adaptability meets advantage

With you for the long run

Our Thought Leadership Institute

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

Expo highlights

Expo highlights

Scenes from the expo

Building an ecosystem of technology for every athlete

Transformation starts here

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