Jeffrey Abbott is the Head of Marketing for TCS Digital Software and Solutions, which provides IoT analytics solutions for sustainability and smart cities, as well as customer analytics for retail, banking, insurance, and communications. He leads a team that focuses on messaging, product collateral, campaigns, web and social media programs, sales or partner enablement, thought leadership, events, and public relations. Abbott helps guide marketing strategy and initiatives across target industries. He collaborates across sales, product management, partner sales, partners, and executive leadership.