Shobitha Madhavan

Shobitha’s expertise includes strategy and business consulting in merchandise functions such as floor space, assortment, price, promotions, markdown, and omnichannel merchandising. She has led multiple AI-ML merchandising transformation journeys for top retailers in the US and Europe. She currently leads customer engagement—presales, product features and road map—for TCS Optumera^TM. She is helping retailers embrace sustainability as a goal to balance environmental impact and core retail activities by applying AI.

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