Subhash heads TCSs Customer Experience Management Value Engine at TCS Manufacturing that specializes in the areas of eCommerce, Sales, Marketing, Service and Parts Management. He has advised many leading global manufacturers in turn-around strategies, digitalization, cost reduction, business transformation, and IT strategy in the areas of CEM. Subhash brings over 24+ years of executive experience and advisory services in customer experience management spanning across functional areas of marketing, Sales, After Sales, warranty, service parts, and dealer management. He has worked with a diverse range of manufacturing companies including TATA Motors, JV companies of Hitachi, John Deere; Case New Holland and has published a number of papers on Digital Customer Experience, Service and Parts management in various international forums.