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Capitalizing on enterprise realized innovation by assessing innovation maturity

While enterprises struggle to overcome the impact of the present health crisis on economy, consumption, regulations and geo-politics, innovation is critical to survival. This requires constantly developing and implementing the organization's innovation approach, improving upon existing innovation practices through learning and continuous improvement, and developing new innovative products and go-to market strategies. However, it is equally critical to measure the effectiveness of innovation strategies by: 

1. Taking stock of established innovation maturity assessment frameworks

2. Measuring innovation with a process-centric approach

3. Building an Innovation Maturity Assessment Framework

4. Framing the right set of innovation metrics for an organization

5. Achieving true organizational innovation capability

Rupa Misra

Corporate Research and Innovation, TCS

Himadri Sikhar Pramanik

Marketing and Research Advisory, TCS

Supratim Majumdar

Corporate Marketing Research, TCS

Debanjan Bhowmik

Corporate Research and Innovation, TCS


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