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    What we do

    Infrastructure to Intelligence

    Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.

    Unlock enterprise intelligence
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Infrastructure to Intelligence
  • Industries expand here
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  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
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    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    26 Oct 2026 TCS BaNCS at ABA Annual Convention 2026, Salt Lake City, Utah
    25 Oct 2026 TCS at Oracle AI World 2026, Las Vegas
    18 Oct 2026 MedTech Conference 2026: The Future of Intelligent Healthcare
    View all

    Recent recognitions

    30 Sep 2026 The AI-Native Telco: Transforming the Telecom Value Chain in the AI Era
    28 Sep 2026 TCS Named a Leader in Worldwide Oracle Implementation Services
    18 Sep 2026 Celent’s Market Study Report on Digital-only Banks in the Middle East
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
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    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
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    • Peru
    • Uruguay
    • USA
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    01 Oct 2026 Best Buy’s Global Capability Center in India to transition to TCS
    23 Sep 2026 TCS renews title partnership with Jaguar TCS Racing and expands role as official AI partner ahead of Formula E’s GEN4 era
    15 Sep 2026 DGCX partners with TCS to advance and upgrade derivatives market infrastructure
    View all

    Recent News

    28 Sep 2026 TCS and IEM Kolkata partner to establish an AI-focused Centre of Excellence to advance industry-academia innovation
    17 Sep 2026 TCS launches next-gen system-on-chip design services for automotive and semiconductor companies
    24 Apr 2026 TCS deepens partnership with Google Cloud to power AI-native autonomous enterprises
    View all
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    • High Tech
    • Case Study

    Unified Device Data Platform for Microsoft

    TCS helps Microsoft develop unified business intelligence analytics platform.

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    Challenge

    Disparate business intelligence solutions on devices prevented effective data analysis.

     

    The Business Intelligence (BI) units handling data from various Microsoft devices such as Xbox, Surface, Phone, HoloLens, Band, and Windows operated in silos. The Windows and Devices Group (WDG) wanted to consolidate these units into a single analytics organization. They sought to deliver performance-based insights into various Microsoft devices like user adoption and user awareness. If Microsoft could transition from point solutions to a platform approach, they could gain stakeholders’ confidence by delivering rich insights, optimize repeatable tasks, and promote self-service.

     

     

    TCS enables real-time analysis of diverse device data on unified platform.

     

    We developed a unified, extensible, and scalable data platform, and in the process migrating disparate systems onto COSMOS, Microsoft’s Big Data solution. Our solution helps identify data quality issues, provides self-serve capabilities, and enhances user experience. Data marts created empower their data science team with faster and more accurate analysis, insights, and reports. We also help build complex survey workflows and statistical models to enable a deeper understanding of customers’ attitudes and behavior.

    Leveraging our solution, WDG delivered key initiatives and projects on time, exceeding quality expectations. With our focus on continuous improvement, we enabled automated monitoring, minimized data latency, and improved processes across all their products.

     

    “The team is very passionate, has strong technical capabilities…”

    Nitin Gautam, General Manager, WDG, Microsoft

     

    Using our Global Network Delivery Model (GNDM™) and Integrated Services delivery framework, we support Microsoft across Europe, the Middle East, Asia Pacific, and North America. Our delivery framework leverages best practices, tools, and processes across engagements to enhance Microsoft’s data and analytics efforts.

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