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  • Consumer Goods Distribution / white paper

Redefining the CPG Digital Marketing Ecosystem

Zakhir Hussain Sidickk

Senior Consultant, Consumer Goods and Distribution, TCS

Sanjana Babu

Business Analyst, Consumer Goods and Distribution, TCS

Stanley Jebakumar

Business Analyst, Consumer Goods and Distribution, TCS

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Partners in CPG brand building: marketing agencies and system integrators

Emerging digital channels are visibly more effective than traditional offline media for reaching out to consumers. However, marketing in the digital age is fraught with complexity. What CPG companies need is a three-way collaborative model comprising the company, a marketing agency, and a system integrator. 

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