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Consumer Goods Distribution / white paper
Zakhir Hussain Sidickk
Senior Consultant, Consumer Goods and Distribution, TCS
Sanjana Babu
Business Analyst, Consumer Goods and Distribution, TCS
Stanley Jebakumar
Business Analyst, Consumer Goods and Distribution, TCS
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Emerging digital channels are visibly more effective than traditional offline media for reaching out to consumers. However, marketing in the digital age is fraught with complexity. What CPG companies need is a three-way collaborative model comprising the company, a marketing agency, and a system integrator.
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