Skip to main content
Skip to footer

  • Consumer Goods Distribution / white paper

Redefining the CPG Digital Marketing Ecosystem

Zakhir Hussain Sidickk

Senior Consultant, Consumer Goods and Distribution, TCS

Sanjana Babu

Business Analyst, Consumer Goods and Distribution, TCS

Stanley Jebakumar

Business Analyst, Consumer Goods and Distribution, TCS

You have these already downloaded

We have sent you a copy of the report to your email again.

Partners in CPG brand building: marketing agencies and system integrators

Emerging digital channels are visibly more effective than traditional offline media for reaching out to consumers. However, marketing in the digital age is fraught with complexity. What CPG companies need is a three-way collaborative model comprising the company, a marketing agency, and a system integrator. 

Related reading

TCS Revenue Prime™: Effective net revenue management and growth

Solution | 18 Nov 2022

Leveraging Next-gen Technologies and Partnership Ecosystem in CPG

Blog | 10 Nov 2022

IFFCO’s Business Process Transformation with SAP S/4HANA

Case Studies | 04 Aug 2022

Track greenhouse emissions and SDG activities with TCS Envirozone™

Solution | 02 Aug 2022

Transformation starts here

Ready for the conscious consumer?

Talk to our experts

Find out more