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A CASE for Reimagination – Automotive Industry at the Cross Roads

Sreenivasa Chakravarti

Vice President & Global Head - IoT & Digital Engineering

How OEMs can stay relevant as vehicles become tech-enabled experience platforms

The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)

The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape

The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience and less car ownership but more car utilization

Vehicles will become part of a mobility-services ecosystem — digitally enabled experience platforms where data and time can be monetized

To remain relevant, OEMs are pouring money into R&D, the increased spend outpacing revenue growth

The challenge is to provide a seamless experience and own the customer for life

Mass customization, harnessing data, embracing risk, creating exponential stakeholder value and leveraging the ecosystem are important

OEMs need to adopt the Business 4.0^TM growth and transformation model

Sreenivasa Chakravarti

Sreenivasa Chakravarti is the Vice President & Global Head of IoT & Digital Engineering at TCS..