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Manufacturing / WHITE PAPER
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How OEMs can stay relevant as vehicles become tech-enabled experience platforms
- The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)
- The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape
- The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience and less car ownership but more car utilization
- Vehicles will become part of a mobility-services ecosystem — digitally enabled experience platforms where data and time can be monetized
- To remain relevant, OEMs are pouring money into R&D, the increased spend outpacing revenue growth
- The challenge is to provide a seamless experience and own the customer for life
- Mass customization, harnessing data, embracing risk, creating exponential stakeholder value and leveraging the ecosystem are important
- OEMs need to adopt the Business 4.0TM growth and transformation model
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Sreenivasa Chakravarti
Sreenivasa Chakravarti is the Vice President & Global Head of IoT & Digital Engineering at TCS..
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