Skip to main content
Skip to footer

Sreenivasa Chakravarti

Vice President & Global Head - IoT & Digital Engineering

How OEMs can stay relevant as vehicles become tech-enabled experience platforms

  • The key trends in the automotive industry are collectively known as CASE (Connected, Autonomous, Shared and Electric)
  • The number of vehicles with CASE mobility characteristics will multiply over the next decade, completely changing the automotive landscape  
  • The changes in the offing include shortened feature lifecycles, new types of vehicles, increased personalization, omnichannel purchase experience and less car ownership but more car utilization  
  • Vehicles will become part of a mobility-services ecosystem — digitally enabled experience platforms where data and time can be monetized
  • To remain relevant, OEMs are pouring money into R&D, the increased spend outpacing revenue growth
  • The challenge is to provide a seamless experience and own the customer for life
  • Mass customization, harnessing data, embracing risk, creating exponential stakeholder value and leveraging the ecosystem are important
  • OEMs need to adopt the Business 4.0TM growth and transformation model


Sreenivasa Chakravarti
Sreenivasa Chakravarti is the Vice President & Global Head of IoT & Digital Engineering at TCS..
Read more for author detailsRead more for author details Read more for author details