Retail / white paper
Building an intelligent omni-channel business
The Business 4.0™ era calls for enterprises to function as intelligent enterprises that can solve complex challenges with minimal human intervention, unlock new possibilities, and create exponential customer value. Although retailers are facing a number of challenges in implementing an omnichannel strategy across operational functions, cognitive technologies can definitely help in countering these challenges through innovative use cases. In order to measure the success, and appreciate the value generated by cognitive businesses, both business KPIs and IT-related KPIs need to be taken into account.