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TCS BridgeIT program tackles the socio-economic disparity faced by marginalized communities of India, women, and the youth through rural entrepreneurship. Launched a decade ago, the program bridges the digital divide, creates rural digital entrepreneurs, and enables social integration.
TCS BridgeIT creates digital entrepreneurs within communities in the hardest to reach rural locations of India.
The ‘digipreneurs’ are equipped with skills, resources, and mentorship to set up digital service centers and help other citizens in the local community avail government entitlements, banking, financial and other digital services, while enabling social integration.
BridgeIT focuses on creating equitable and inclusive pathways for disadvantaged and underprivileged women and youth, enabling their digital and economic upliftment. Through this program, TCS integrates deep rural communities with the rest of India, leveraging digital public infrastructure to enhance connectivity and opportunities. BridgeIT uplifts India’s poorest districts by enabling the delivery of world-class front-line services and bridging the last-mile gap. Youth between 18 to 35 years who have cleared their higher secondary certification (class XII), are chosen for this program to be empowered as TCS BridgeIT Digital Entrepreneurs, with sustainable and resilient income.
The program has enabled citizens to become both change agents and technical experts who deliver essential services in their communities.
BridgeIT is executed using an implementation partner-led model. Once onboarded, the partner is introduced to aspects of the program – community mobilization, entrepreneur selection, training of selected candidates and handholding of candidates in their entrepreneurship journey.
TCS brings the program’s design, curriculum, content, and pedagogy to train the entrepreneurs. It also provides implementation partners with the required orientation and a detailed procedure manual to run the program.
BridgeIT capitalizes on VLC (Village Livelihood Committee), a social safety net which helps identify and support budding entrepreneurs; and DEEco (Digital Entrepreneur Ecosystem) which fosters sustainable entrepreneurial ecosystems, facilitates diverse business ventures, and promotes economic growth.
Personalized learning is delivered using the DELI (Digital Entrepreneur Learning Intervention) framework that indirectly assesses deeper learning needs, while mentorship from experienced entrepreneurs is provided using the “Didi ka Darbar” platform. BridgeIT offers lifelong learning and handholding through the TCS Entrepreneur Network (TEN) platform which helps BridgeIT entrepreneurs connect, collaborate,and celebrate their ‘Learning for Earning’ successes.
Revolutionizing the scope of entrepreneurship, each TCS BridgeIT Digital Entrepreneur serves their communities with unmet digital services in areas such as social welfare schemes, financial inclusion, healthcare, retail, logistics, and banking. This empowerment not only improves their financial independence but also boosts their confidence and social status in their own communities.
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