Published in Warranty Week
Featured in Warranty Week, this article talks about how to achieve a well-planned and well-executed warranty transformation program to deliver excellent customer experience and increase loyalty.
Excerpt from the article:
“Manufacturers today are looking to improve customer experience in the face of significant competition in the marketplace and sweeping improvements in technology. A well-planned and well-executed warranty transformation program is important to deliver excellent customer experience and increase loyalty. When planning a warranty transformation program, there are a few key elements businesses should take into consideration to ensure success.
When it comes to planning such a program, many organizations struggle to even articulate their value propositions. This predicament is further complicated by involvement of multiple stakeholders, a plethora of technology choices and business process complexity. Tata Consultancy Services conducted research on the typical challenges associated with warranty initiatives, and the results were not surprising.”
Click here to read the complete article and find out more about the research.