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Key Success Factors for Digital Transformation in Retail

In this video Leslie Hand, Vice President IDC Retail Insights, explains why retailers that do not clearly define and execute on a strategy for digital transformation will find themselves suffering sudden declines in customer visits, profits and sales.

IDC research confirms that retailers no longer question if customers shop differently and that they clearly recognize the importance of delivering a seamless experience through any channel.


Knowing the customer and being able to personalize and contextualize interactions in both the digital realm and the physical realm will be business growth enablers as retailers become more focused on being 1:1 relationship builders and commerce agents. To accomplish this feat, retailers should evaluate whether they have an omni-channel retail execution platform in place that will support today's business growth plans and align innovation to predict and participate in the customer journey.