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White Paper

Digitization – The Way Forward for Automotive Companies

 

Changing market dynamics are revving up the automobile industry. Consumers, today, are not looking only for a car, but in fact seek a bundled “experience package.” Traditionally, this experience was limited to basic services like extended warranties, service contracts, insurance, etc. However, today the confluence of technologies such as cloud, mobility, social media and Big Data has helped fuel demand for a whole new set of services like infotainment, loyalty-linked rewards, advocacy, etc.

In Manufacturing Reinvented, we highlighted some key mega trends driving transformation in the manufacturing industry -  “consumerization” being a prominent one. In this white paper, we talk about the changing customer behavior and how it is affecting the automotive industry; driving automotive players to devise innovative ways to delight their customers by leveraging next generation technologies.