The demand for IT services from the SMB sector is growing. It is a market that is characteristically different from large enterprises. So far, the IT industry has seen this as a market for niche solutions in hardware and software. Despite an abundance of options and the limited in-house knowledge, the plight of SMBs is far from being met. Their business needs demand “holistic partnership.” This calls for a different service model, which relieves the segment from the challenges.