A buyer’s journey, especially in the B2B sector, is getting increasingly complex.
With multiple stakeholders, diverse requirements, and endless email chains, the sales cycle is taking longer than ever to close.
It’s not surprising, then, that sales teams are often frustrated with such delays and even deal with losses due to buyers’ indecision. Hence, buyer enablement is the key to faster deal closures through consensus building across all stakeholders and delivering the right message to drive a seamless buying journey and decision-making.
Currently, sales teams rely heavily on email communication with buying stakeholders, which often leads to loss of context, crucial details gone missing, and misinterpretations, all of which can hurt sales. This is where the need for a collaborative digital portal that can simplify the processes and focus on buyer enablement and lead nurturing comes in.
Digital sales rooms can use AI insights to help sales teams better understand the buyers, personalize communications, and remove bottlenecks such as endless chain emails. Such a holistic solution can be a game-changer for a sales team.
TCS Digital Engagement Room is a software-as-a-service solution that enables 360-degree sales engagements.
They can share well-organized and personalized content, converse on demand, and jointly execute mutual action plans in one dedicated private and secure virtual space.
Through interaction analytics, sales teams can assess each buyer’s interest and engagement level to refine their strategy and accelerate deal closure. The TCS Digital Engagement Room solution has robust data security measures for both buyers and sellers. It has secure cloud tenants for every shared space with customers, active directory integration, OTP, and email-based authentication, allowing only the intended user to access the customer and sales data.
The TCS Digital Engagement Room enables buyers to make better decisions and accelerate deal wins.
It seamlessly eliminates bottlenecks in the traditional sales cycle and comes with unique capabilities that address core challenges faced by the sellers.
Some of the core capabilities of the DER are as follows:
Accelerate deal wins: eliminate back-and-forth email communications that delay deal closure.
Boost deal conversion rate: Define and execute consistent sales plays that drive higher deal conversions in real time.
Improve sales efficiency: Leverage buyer behavioral insights to prioritize and focus on winnable deals.
Drive seamless customer onboarding: Extend the use of the TCS Digital Engagement Room for hassle-free handover to CSM and drive seamless customer onboarding post-sales.
