- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
The COVID-19 pandemic has had three important marketing impacts:
- Accelerated the importance of digital businesses
- Jeopardized many industries dependent on crowds and customer density
- Changed expectations for B2B websites, website content, value-add delivered by the site, supply chain management, and ease of use
The goal for organizations now is to design websites in such a way that customers immediately find what they are looking for rather than forcing them to wander around the website in search of a solution. This level of personalization can be achieved by:
- Leveraging sales and campaign automation
- Integrating previously disconnected systems to increase customer connection which results in customer satisfaction
- Automating simple interactions to shift the focus of field sales representatives on more important tasks
- De-commoditizing an offering with subscription models, products sold as part of a service, and experiential marketing
- Targeting non-users to develop new products and introduce them to the existing market of current users
- Introducing new markets and business models such as subscription model
Using agile software and agile content development approach for building marketing campaigns
Click on the download button to read the entire article on the page.
About the authors
Image of Alistair Davidson
Alistair Davidson
With more than 20 years’ experience in marketing consulting, Alistair advises
companies across sectors on their go-to-market strategy. He has also developed
websites and content marketing programs.
Image of Murugan Sivasubramanian
Murugan Sivasubramanian
Murugan is a digital experience leader focusing on channels and commerce at TCS.
He has over 14 years’ experience in leading business and digital transformation
initiatives for Fortune 100 companies across distribution, CPG, hitech, retail
and manufacturing industries.
Transformation starts here
Forge lasting connections between your brand and customers by humanizing technology.
Talk to our expertsFind out more
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?