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Shyam Sundar Magaral Govindan

Senior GTM and Sales Lead

Muthulakshmi N



  • B2B buyers now expect the same experience as B2C buyers, where they can browse an online catalog and place orders online.
  • B2B sellers must reassess the decision-making processes involving multiple stakeholders, longer sales cycles, and complex pricing or contract structures.
  • Sales teams must transform their pitches and processes to meet the needs of their buyers and gain their trust. Read how.