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    TCS is here to make a difference through technology.

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      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      TCS is here to make a difference through technology.

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      We deliver excellence and create value for customers and communities.

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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      Tata Consultancy Services Limited
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    • IoT and Digital Engineering
    • Solution

    TCS Cognitive AI: A platform for multimedia-driven insights

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    IoT and Digital Engineering This will open an overlay

    Bringing Together IoT and Digital Engineering to Create Rich Experiences

    Learn how TCS’ solutions powered by IoT, artificial intelligence, and digital engineering help build purpose-driven, resilient, and sustainable enterprises.
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    Leveraging Industry 4.0 Technologies for Zero Waste Manufacturing
    Industry 4.0 technologies can be utilized to improve resource efficiency, design zero waste manufacturing, and move towards a sustainable and circular economy.
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    TCS Connected Products, Platform and Servitization
    With a customer-centric approach, TCS’ offering encompasses IoT platforms and frameworks to create as-a-service models that enhance CX and drive growth.
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    09 May 2025
    TCS and PTC Present the North America Leadership Forum 2025
    Connect with industry leaders at the event to learn how cutting-edge technologies like AI, industrial IoT, and low-code platforms drive growth and efficiencies.
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    11 Jun 2025

    Highlights

    • Harnessing unstructured data as images and videos is a challenge as they cannot be read or understood easily by traditional computing devices.
    • TCS’ Cognitive AI solution allows companies to deploy image and video analytics with artificial intelligence on the edge, on premise, or on cloud.
    • Enterprises can then build customized solutions to meet their organizational needs by choosing from a portfolio of patented modules that use computer vision.

    In this article

    Overview inpage
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    Overview

    Valuable insights and business opportunities remain hidden in unstructured video and image data.

    Today, a considerable amount of unstructured data is being produced, predominantly in the form of images and videos. This audiovisual data cannot be read or understood easily by traditional computing devices. What’s more, the data is stored across multiple locations, including data lakes, databases, and social media accounts.

    To harness this data intelligently, organizations are increasingly looking to AI, machine learning (ML), and deep learning (DL). Computer vision can be used to extract insights from audiovisual files stored in multiple locations. Together, AI, ML, DL, and computer vision can help businesses gain a competitive edge by identifying patterns in data, gleaning better insights, unearthing new opportunities, and taking smarter, effective decisions quickly.

     

    Solution

    Gain insights that enhance customer experience and improve productivity, quality, safety, and maintenance.

    TCS’ Cognitive AI solution helps organizations across industries gain valuable insights from massive amounts of data by using computer vision and other AI technologies. 

    An integral part of Cognitive AI is TCS’ Image and Video Analytics Toolkit. Embedded with a library of reusable AI software components, the toolkit can be used as a modular building block for various applications across sectors. The modules can be easily integrated with cameras, on premise servers, or on cloud.

    This easy integration means companies can use TCS’ Image and Video Analytics Toolkit to build industry-specific applications and solutions for: 

    • Workplace safety at industrial plants.

    • Self-checkout and theft detection at retail outlets. 

    • Facial recognition and redaction for banking, travel, and hospitality. 

    • Quality inspection of printed circuit boards and consumer packaged foods at manufacturing plants.

    • Infectious disease prevention through compliance checks for social distancing. 

    • Anomaly detection at manufacturing plants using aerial imagery. 

    • Early detection of conveyor-belt malfunction.

    • Cable inspections for oil and gas companies.

    Key features of Cognitive AI:

    • Object detection and tracking in 2D 

    • Position estimation in 3D 

    • Facial recognition  

    • Optical character recognition 

    • Image data synthesis

    • 3D image stitching  

    • Action sequencing  

    • Multi-camera tracking

     

    Benefits

    TCS’ Cognitive AI platform offers scalable, cross-platform, cross-application, and hardware-agnostic solutions for business challenges of today and the future.

    • Reduces time-to-market by offering reusable, easy-to-customize libraries across image and video analytics applications. 

    • Improves accuracy for AI models. 

    • Runs on an edge device, on premise server, or on cloud, while being cloud-agnostic.

    • Improves GDPR compliance by mitigating data security and privacy risks. 

    • Offers a modular, scalable solution that is compatible across devices and software with seamless API integration.

     

    The TCS Advantage

    We help you address your business goals and enrich your customer experience through industry-specific expertise and strategic alliances.

    • Proven intellectual property: Leverage TCS’ 60+ patents and 40+ publications developed through years of intensive work in data science across industries.

    • Configurable services: Maintain complete control over your data to create and configure custom dashboards and reports for traceability. 

    • Improved inventory management: Secure enhanced inventory forecasting, planning, and maintenance practices to enable flexible operations.

    • Modular, interoperable solution: Integrate Cognitive AI with any third-party solution for better accuracy and time-to-market.

    • Strategic partnerships and global alliances: Accelerate your transformation and become an automated, intelligent enterprise with TCS’ creative hubs and collaboration with technology players, universities, and curated startup ecosystems.

     

    Recognition

    Cognitive AI has received recognition and awards globally for its unique features and capabilities.

    • 2021 IoT Global Awards: TCS Smart Store™ based on the Image and Video Analytics Toolkit won the award in the retail, marketing, and hospitality industry segment. 

    • 2022 IoT World Congress Industry Awards: TCS’ Smart Store based on the Image and Video Analytics Toolkit also won the award for Best Customer B2C Solution.

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