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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
  • Industries
    • Banking
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    • Consumer Packaged Goods and Distribution
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    • ignio™
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    • TCS iON™
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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      View all
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      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      11 Jun 2025 TCS at UK’s Future of Utilities Summit 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
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    What we do
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
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      • Public Services
      • Retail
      • Travel and Logistics
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      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
    Overview
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  • Services expand here
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    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
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    Overview
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  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
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    • Global studies
    • Topics
      • Metaverse
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  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
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  • India expand here
    • India
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    • Argentina
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    • Canada
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    • Colombia
    • Ecuador
    • Mexico
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    • Uruguay
    • USA
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    • Hong Kong SAR
    • Indonesia
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  • Europe and UK expand here
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    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      11 Jun 2025 TCS at UK’s Future of Utilities Summit 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      View all
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    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
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    • Press Release

    TCS Positioned in ‘Winner’s Circle’ by HfS Research in Digital Marketing Operations

     

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    Cites TCS for its Strategy, Strength and Leadership in Providing a Broad Range of Digital Marketing Services, Across Verticals

    SANTA CLARA|MUMBAI, January 17, 2017: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, today announced that it has been positioned in the highest overall performance category for demonstrating excellence in execution and innovation in digital marketing services by analyst firm HfS Research in its latest Blueprint, “Digital Marketing Operations report.”

    HfS Research assessed 14 service providers of digital marketing services in two main categories - Innovation and Execution. This report provides valuable intelligence and insights across the digital marketing value chain that includes marketing content development, content management, campaign management, marketing analytics and reporting, and helps evaluate the best supplier and partner fit to achieve specific digital business goals.

    TCS is a market leader for its extensive experience in digital marketing initiatives, with a broad portfolio of digital marketing solutions and services. TCS’ differentiator is the high quality of customer relationships and its forward-thinking strategy that attracts the best talent to its digital marketing operations. 

    “TCS has exhibited smart investments in proprietary tools enabling greater efficiency in digital marketing operations, as well as a focus on recruiting bright and fresh talent,” said Melissa O’Brien, Research Director, HfS Research. “TCS has a wide variety of digital marketing services with experienced resources, knowledge of web, content, campaign, social and analytics technologies, and solid service delivery that matches customer needs.”

    “Digital Reimagination™ is helping our clients reimagine their customer segmentation and channels in ways never before possible,” said Dr. Satya Ramaswamy, Global Head of Digital Enterprise, TCS. “Our Digital Marketing services, solutions and partnerships are helping customers use analytics to uncover entirely new marketing possibilities, precisely segment customers, identify the most profitable target segments, and fine tune positioning of their products for maximum impact. We are proud to be placed in the Leaderboard by HfS Research in their first ever report on Digital Marketing Operations.”

    Digital Marketing is an integral part of TCS’ Digital Enterprise Services portfolio, enabling TCS to leverage the collective strength of mobility, big data, social media, cloud, and advanced analytics capabilities to maximize the returns of its customers’ marketing investments.

    About Tata Consultancy Services Ltd. (TCS)


    Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPS,  infrastructure,  engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 387,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $17.58 billion for year ended March 31, 2017 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. For more information, visit us at www.tcs.com.

    To stay up-to-date on TCS news in North America, follow @TCS NA.

    For TCS global news, follow @TCS News.

    TCS media contacts

    Corporate Communications & India

    corporate.communications@tcs.com

    saxena.kritika@tcs.com

    +91 22 6778 9999

    kimberly.solomon@tcs.com

    +91 22 67789098

    Asia Pacific

    y.tham@tcs.com

    +65 9720 9005

    Canada

    tiffany.fisher@tcs.com

    +1 416 456 7650

    Latin America

    alma.leal@tcs.com

    +521 55 2095 6098

    Australia and New Zealand

    francesca.newby@tcs.com

    +61 414 902 440

    Europe

    roland.bagen@tcs.com

    +46 70 3178024

    Japan

    douglas.foote@tcs.com

    +81 80 2115 0989

    Middle East & Africa

    pragya.priyadarshini@tcs.com

    +971 528656700

    UK

    priyanka.mehta@tcs.com

    +44 7921493382

    USA

    andrew.corcione@tcs.com

    +1 646 617 8221

    In the News

    1/4
    Press Releases

    TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership

    Press Releases | 22 May 2025   Opens in new tab
    2/4
    Press Releases

    TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn

    Press Releases | 15 May 2025   Opens in new tab
    3/4
    Press Releases

    TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML

    Press Releases | 14 May 2025   Opens in new tab
    4/4
    Press Releases

    TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform

    Press Releases | 12 May 2025   Opens in new tab

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