Live blog
Welcome to our live blog, where we are bringing you real-time updates, insights, and highlights from 2025’s Annual Meeting of the World Economic Forum in Davos. This year’s gathering of global leaders from business, government, and civil society focuses on collaboration in the intelligent age and how we can harness technology to address our most pressing challenges. As a strategic partner to the Forum, TCS is proud to contribute its expertise and commitment to shaping a more sustainable and resilient future. Read below for live updates throughout the event.
That’s a wrap on Davos 2025
As the week concludes, and people start to head home, we’re reflecting on the insightful conversations, bold ideas, and collaboration that has defined Davos 2025.
The discussions explored how innovation and technology can drive meaningful change in this era of perpetual adaptability. At the end of the week, here are the key themes that stood out:
- Enterprises need to adapt to thrive - A key theme was how businesses must embrace adaptability to thrive in our constantly changing world. TCS CEO and MD K Krithivasan championed the concept of the Perpetually Adaptive Enterprise (PAE), emphasising how resilience, sustainability, and continuous learning are the foundation for navigating disruption.
- Human intelligence is essential for AI success - A recurring message throughout the week was the importance of embedding human intelligence at the core of AI applications. From climate action to healthcare and governance, leaders emphasized the dual promise, and responsibility of leveraging AI for good.
- Sustainability and AI - Sustainability and the energy transition were also central themes, with leaders discussing how AI can support carbon reduction, build smart circular economies, and align corporate growth with environmental responsibility. Technology can unlock many benefits in this area and offer innovative solutions to its central challenges.
- Future leaders optimistic about technology driving growth - Future leaders shared their perspectives on global markets, with optimism prevailing around technology’s potential to address challenges, and drive growth. While rising wealth levels in emerging economies signal opportunity, the leaders also expressed concerns about job creation, automation, and inclusivity.
- Transforming healthcare with quantum and digital technologies - Among the many innovations on show across the week, sessions on healthcare highlighted how cutting-edge technologies like quantum computing and digital simulations can benefit us all. Applications such as quantum-powered drug development and “digital skin” solutions underscored the transformative potential of these technologies in advancing health outcomes.
- International collaboration is essential for impact - The theme of the Forum’s Annual Meeting was Collaboration for the Intelligent Age, and there were many encouraging examples of collaboration throughout the week. TCS participated in many of these, including panels that explored the synergy between nations like India and Switzerland, showing how combining Switzerland’s innovation capabilities with India’s scaling potential can drive solutions to global challenges.
The week at Davos served as a powerful reminder of the transformative potential of collaboration and innovation. As we head home, the challenge now lies in turning these discussions into action, and in ensuring that technology is harnessed to build a sustainable, equitable, and inclusive future.
TCS at Davos 2025
Collaboration and innovation: Day five Davos 2025
We're heading into the fifth and final day of the World Economic Forum's Annual Meeting in Davos, reflecting on a productive and collaborative week.
As the meeting concludes, it’s time to reflect on the discussions, insights, and what we can take home.
This week has reaffirmed TCS’ belief that perpetual change demands perpetual adaptiveness, and that technology will play a key role in the future. Our CEO and MD, K Krithivasan, outlined his vision for a blueprint for the Perpetually Adaptive Enterprise.
You can read the full article here: Thriving in the Intelligent Age: The Blueprint for Perpetually Adaptive Enterprises.
Here's a rundown of what to expect today from the wider conference, some things you might have missed, and other interesting reading.
At Davos 2025
Key takeaways from day four
Innovation, sustainability, collaboration
Day four at Davos was packed with insightful conversations on some of the most pressing global challenges, from sustainability, and healthcare innovation to the role of emerging markets and perpetually adaptive enterprises.
Here's a look at the highlights:
- Future leaders debated innovation and global markets - A group of future leaders shared their views on the challenges and opportunities ahead for global markets. While emerging markets are poised to reshape the global economy due to rising wealth levels, they said that job creation and automation were concerns. The session provided a platform to evaluate Davos' key themes while focusing on actionable steps to drive meaningful change. Despite geopolitical tensions, there was a sense of optimism around technology’s ability to address challenges and drive growth.
- Revolutionizing healthcare with quantum computing and digital tech - A panel on healthcare delved into how cutting-edge technologies like quantum computing and digital simulations are set to transform the health landscape. Practical applications could include quantum computing accelerating drug development and digital solutions like a “digital skin” to simulate the effects of chemicals on human skin.
- A blueprint for the Perpetually Adaptive Enterprise - In an article for the World Economic Forum, K Krithivasan, CEO and MD of TCS, outlined how businesses can thrive amidst constant change. Resilient enterprises that embrace change can uncover unprecedented opportunities, he wrote. Read the full article here.
- India and Switzerland: A collaboration for innovation - A panel explored how India and Switzerland can combine their strengths to address global challenges. Switzerland’s advanced technologies and efficient innovation parks paired with India’s scaling potential and market demands offer a powerful synergy, they said.
Overall, day four gave a good sense of the power of collaboration in solving global challenges. Whether it’s scaling sustainability efforts, bolstering healthcare or preparing for a more digital and interconnected world, today’s discussions at Davos underscored a shared commitment to building a brighter future.
A full day of discussion and progression at Davos
India and Switzerland: Scaling innovation and working for sustainability
Another panel focused on sustainability, comparing approaches in India and Switzerland, and looking at how both countries can benefit by combining Europe's advanced technologies with India's scaling potential and market demands.
The panel said that sustainable practices are no longer a choice but an essential component of future growth.
Small and medium enterprises (SMEs) are central to innovation in both regions. Swiss and European companies with advanced technologies can collaborate with Indian businesses to scale these innovations, reduce costs, and address India's dual focus on sustainability and commercial viability.
An example of this in action was the deployment of Swiss IoT smart lighting technology in India's airports, reducing energy consumption by more than 70%.
Switzerland's innovation parks and collaborative ecosystem were highlighted as highly efficient and accessible. Collaboration among universities, research institutions, and innovation hubs creates a conducive environment, particularly for sustainability-focused sectors.
Opportunities lie in enabling technologies that integrate renewable energy sources. For example, in battery recycling and in the challenges related to electric vehicle batteries.
The panelists concluded that collaboration between India and Switzerland can address sustainability challenges and show long-term promise by combining Swiss expertise in technology and innovation with India's scaling capacity and market demand.
Panelists discussed how India and Switzerland can collaborate
Revolutionizing healthcare with quantum computing and digital technology
Cutting-edge technology, like quantum computing and digital simulations have many applications in healthcare and medicine, and that was the topic of a panel that convened in Davos to share perspectives on HealthTech.
Participants from Swiss and Indian industry offered their thoughts on the applications of technology and the ways in which it can streamline drug development, improve manufacturing, and enhance the overall healthcare experience.
TCS has three focus areas in this sector:
- Accelerating the drug development process, particularly through innovations like quantum chemistry and quantum computing. The goal is to speed up the experimentation phase, which traditionally takes a lot of time and resources.
- Making the manufacturing process for healthcare companies more agile.
- Prioritizing the needs of patients and healthcare providers by creating digital solutions to improve drug development and clinical trial processes. One example is the creation of a “digital skin” to simulate how chemicals might affect human skin, reducing the need for animal or human testing.
India’s growing role in the global health tech landscape was discussed and the future potential of the country’s MedTech industry as well as the need to build a robust ecosystem to foster it.
Participants discuss how technology can be used in healthcare
Future leaders share their thoughts on innovation and global markets
A select group of future leaders came together in Davos at an event hosted by Girish Ramachandran, President, Growth Markets at TCS, to reflect on insights gained throughout the week and discuss how to translate them into future action.
The session served as a platform to evaluate the key themes of Davos, including the evolving global market landscape, innovation, and the challenges ahead. With a focus on actionable steps, the discussion explored how these insights could drive meaningful change in emerging markets and beyond.
While the discussion was held behind closed doors, here are some of the key themes that were picked out by the future leaders:
- Emerging markets offer great opportunities since they are experiencing rising wealth levels. As countries in Asia, the Middle East, Africa, and Latin America continue to grow, they will increasingly shape the global economic landscape.
- The discussion shifted to global priorities and challenges, with job creation emerging as a central concern. While automation and AI could displace many traditional jobs, they are also expected to create new opportunities, delegates said, making reskilling and upskilling essential.
- Innovation was a key theme, particularly the role of digital farming in enhancing productivity. By providing digital access to farmers, additional food could be produced and therefore more income.
- Geopolitics was another area of focus. Tensions between global superpowers, especially China and the US, were discussed. Despite concerns over trade tariffs and potential conflict, there was a sense of optimism that these tensions would not lead to large-scale disruptions in global trade.
Despite the challenges, the discussion underscored a sense of optimism, particularly regarding the role of technology and innovation in solving global problems. From AI’s potential to drive economic growth to the opportunity to improve food security through digital farming, the future leaders expressed hope that collaboration and forward-thinking solutions will lead to positive outcomes for emerging markets and the rest of the world.
Future leaders debate key issues at Davos
A new blueprint for the perpetually adaptive enterprise
An article for the World Economic Forum’s website, authored by K Krithivasan, Chief Executive Officer and Managing Director at TCS, details ways that businesses can adapt to change and the importance of agility.
Advanced technologies like AI are essential for real-time supply chains, sustainability efforts, and operational efficiency, he writes, and as digital transformation reshapes industries, upskilling the workforce is key.
While change is unsettling, leaders who embrace it see unprecedented opportunities. Resilient, adaptive enterprises thrive amidst uncertainty.
Read more in his full article here.
Welcome to day four at Davos
Innovation for a sustainable and healthier future
Today’s discussions will center on the intersection of sustainability, HealthTech, and future leadership, with two panel debates —a collaboration between Swiss Business Hub India (SBHI), FDFA (the Federal Department of Foreign Affairs), and the Swiss Indian Chamber of Commerce.
First up, delegates will discuss how innovation can be most useful in addressing challenges in sustainability and in HealthTech, with perspectives shared from India and from Switzerland.
In the afternoon, an exclusive roundtable will gather future leaders to engage in a forward-looking discussion to drive change across industries and geographies. Participants will focus on identifying key trends and insights from Davos 2025, with an emphasis on how they may shape leadership, the economy, and society in the coming year.
They will be asking the key question: How can we translate these insights into future action to adapt perpetually?
Here, we will follow all the action, with summaries of the key takeaways and main points.
Welcome back to day four at Davos
Previous days
What’s coming up for TCS at the World Economic Forum in Davos?
Over the next few days, TCS leaders will join others from across sectors and industries to dive deep into topics including artificial intelligence (AI) and economic growth as well as climate action, global security, and technological disruption.
With the Annual Meeting 2025 officially kicking off today, under the theme Collaboration for the Intelligent Age, here’s a preview of the TCS-led sessions we’ll be covering on the live blog:
On Tuesday, January 21, discussions will revolve around two key themes: Leadership in a changing world – exploring how organizations can adapt to an ever-evolving environment, with a focus on collaboration, agility, and leadership strategies in the intelligent age. And AI for sustainability – examining how artificial intelligence can drive solutions.
On Wednesday,January 22, we will explore how Chief Marketing Officers and Chief Sustainability Officers can address gaps in the Sustainable Development Goals and drive change. We will also use a session on perpetual adaptability for growth to look at how organizations can embrace human-centered AI, enhance operational intelligence, and develop resilient supply chains. Also on Wednesday, a session on brand guardianship will focus on values-driven leadership, gender equality, human capital, and trust in the age of AI.
The focus will shift to innovation and sustainability on Thursday, January 23, with panel debates on innovation in sustainability and in HealthTech. Later on Thursday, future leaders will discuss how to translate insights from Davos into real-world action.
We’re excited for a busy week and one that promises to be lively and interesting. Stay tuned here for updates as we cover the key takeaways, insights, and ideas that emerge. Together, we can shape a more sustainable, inclusive, and intelligent future.
Read more about how perpetual adaptation can unlock opportunities in the intelligent age here.
TCS at the World Economic Forum’s annual meeting 2025
TCS at World Economic Forum 2025
Welcome to Davos - Day one
Join TCS to discuss perpetual adaptation
Welcome to our live blog from the World Economic Forum’s Annual Meeting in Davos, Switzerland, where delegates are gathering in minus 3°C to debate the crucial issues.
This year’s theme, Collaboration in the Intelligent Age, brings global leaders together to address the world’s most pressing challenges. And as a strategic partner, TCS representatives will be there exploring how Perpetually Adaptive Enterprises (PAE) can thrive in today’s environment of constant change – whether it’s geopolitical shifts, energy transitions or technological innovations.
We know that those organizations most likely to thrive are the ones able to adapt to new challenges. Through our longstanding partnership with the Forum, we’re helping organizations prepare for the future and as part of the Perpetually Adaptive Enterprise (PAE) approach, we also focus on three strategic areas: accelerating net-zero initiatives, developing future-ready workforces, and enabling rapid product development.
This live blog will bring you updates from the event, providing key insights, photos, speaker highlights and takeaways as they unfold.
Join us as we explore how enterprises can drive growth, foster collaboration, and create a sustainable, inclusive future through exponential innovation in AI, energy tech, and biotech. Together, we can shape a future that is not only intelligent but also human-centric and resilient.
Read more about how perpetual adaptation can unlock opportunities in the intelligent age here.
Embrace perpetual adaptation at Davos with TCS
TCS at Davos
Key highlights from day two
We’ve followed the action as leaders from various industries gathered to discuss sustainability, climate action, and technology-driven solutions. Here are the key points from today, and you can read more detail about them on this live blog:
- A key topic was the potential of AI to address some of our most pressing challenges, such as those in climate and health.
- As part of that session, TCS showcased its AI-powered sanitation project in India, demonstrating how technology can be harnessed for good.
- For AI to generate the biggest benefits, governance and innovation must work hand-in-hand and there should be more comprehensive investment.
- An executive-level roundtable titled Navigating Global Shifts: Leadership Strategies for the Intelligent Age, brought together top executives to discuss innovation, technology, and the future of leadership.
- Leaders emphasized the need for businesses to remain agile in the face of disruption, a core topic for TCS.
- They talked about the challenges of workforce ageing, the growing skills gap, and how advances in AI could boost productivity.
- The roundtable called for a systemic change in risk culture, urging European businesses to embrace more risk-taking, more innovation, and more failure.
- Alongside the Annual Meeting, TCS announced a major achievement, surpassing $20 billion in brand value, becoming the second global IT services brand to surpass this level.
- This success is attributed to focus on innovation and customer-centric solutions, continuous investment in AI, global expansion, and high customer satisfaction ratings. Read more about this milestone here.
- As a strategic partner to the World Economic Forum, TCS continues to champion collective efforts to address global challenges with technology and innovation.
That concludes the action for today–we ‘ll be back tomorrow for more on collaboration, technology, innovation, and sustainable growth.
Day two at the World Economic Forum Meeting in Davos
Sustainability, AI, and climate action
A roundtable brought together leaders from across industries to focus on sustainability, climate action, and how we might enable technology-driven solutions to find solutions in these areas.
TCS executives shared insights from the company’s AI-powered sanitation project in India and the impact that it has had on education. A video showed how school attendance is significantly improved with better sanitation facilities, and how this particularly benefits girls' education.
This underscores the benefits of technology, with AI and cloud-based systems monitoring and managing sanitation maintenance and is rooted in TCS’ 50-year history of innovation and its goal of leveraging technology as a force for good.
The panel covered a wide range of topics, including climate action, health, ageing populations, and how these intersect with AI.
There was a clear call throughout the discussions for comprehensive investment in AI ecosystems, including end-to-end R&D capabilities, better access to computing resources for innovators, and strengthened regulatory frameworks to ensure safe, effective technology.
The panel concluded that AI governance and innovation must work hand-in-hand.
We’re expecting more on these themes as the week progresses and we debate how to meet the challenges and opportunities presented by AI. Exploring how AI and human collaboration can drive sustainable growth, builds on TCS’s AI guiding principles framework introduced last year.
Discussing how AI can help with climate and health challenges
Exploring leadership in disruptive times
Detailed insights were shared in today’s executive-level session at Davos titled “Navigating Global Shifts: Leadership Strategies for the Intelligent Age” with the discussions highlighting innovation, technology, and the future of leadership and top executives from major Swiss firms participating. Some of the key points were:
- Economic and geopolitical shifts: The leaders discussed how a shift toward a multipolar world requires businesses to stay agile in the face of potential conflicts.
- Demographic pressures: Workforce ageing, for example in Germany and other European countries, highlights a growing skills gap as retirements increase, intensifying the need for talent.
- Technology innovations: AI advancements could boost productivity by as much as 30% and a future where AI helps companies achieve more with fewer resources is closer than ever.
- Corporate strategies and sustainability: Demographic change is a major concern, alongside sustainability in process industries
- Automation, innovation, and risk management: AI implementation will likely take 5-10 years due to inertia in large systems. With this in mind, balancing stability with exploration is key–SMEs, though vulnerable, can often be innovation powerhouses because of how nimble they are able to be.
Against a backdrop of snowy Swiss mountains, the leaders also discussed the Swiss innovation paradox, how despite world-class universities, risk-aversion and regulations, the nation has relatively slow tech adoption.
Leaders agreed that a systemic change in risk culture is needed, with a call to embrace more risk-taking and failure. European businesses were urged to adopt a more optimistic view of innovation, leveraging internal expertise while staying globally competitive in an ever-evolving world.
Read more about how perpetual adaptation can unlock opportunities in the intelligent age here.
Delegates discuss leadership and technology
TCS surpasses $20 billion in brand value with leadership in innovation
At Davos, we have some great news: with a brand valuation of $21.3 billion, TCS has solidified its position as a leader in the IT services industry, becoming the second global IT services brand to surpass $20 billion.
Behind this success is a focus on innovation, customer-centric solutions, and sustainability. From pioneering AI-driven services to developing hydrogen-powered engines, TCS is shaping a sustainable, tech-driven future.
Over the past 15 years the TCS brand has shown strong growth, increasing from $2.3 billion in 2010 to $21.3 billion in 2025. Here are some of the factors that underpin that:
- Innovative culture: Continuous investment in AI and next-generation capabilities
- Global expansion: Growing presence in international markets
- Strategic thought leadership: Influential research including the AI for Business Study and the TCS Future-Ready eMobility Study 2025
- Customer satisfaction: TCS is the top rated IT service provider for customer satisfaction in Europe
“Congratulations to all the 600K TCSers who proudly carry their brand forward,” said David Haigh, CEO and Chairman, Brand Finance. “I am continually impressed by how the company keeps innovating its business and projecting its brand on the global stage.”
The global reach of the TCS brand is enhanced with strategic sponsorships, including the sponsorship of 15 major endurance running races worldwide and the partnership with Jaguar TCS Racing in the Formula E World Championship.
“We have been a strategic partner to WEF for 15 years and in this period our brand has nearly grown ninefold in value and is known globally for being a leader in innovation, the ability to deliver the most complex technology work in the world, and in creating long term partnerships of value with our clients,” said Abhinav Kumar, Chief Marketing Officer, TCS. “My thanks to the hundreds of thousands of TCSers who proudly build and live this great brand every second. We are all in it for the long run.”
Check out what the CMO says about the incredible feat in his LinkedIn post, and read more about this milestone here.
TCS crosses $20 billion in brand value, coinciding with the Davos Summit
Collaboration for the intelligent age
It’s day two at #WEF25, the World Economic Forum’s Annual Meeting in Davos, and today’s packed agenda brings together world leaders and top executives for insightful discussions on growth, technology, and global cooperation.
The main theme this year is —collaboration for the intelligent age, with a focus on how AI and humans can best work together to drive sustainable growth. It seeks to build on last year–when TCS presented its AI guiding principles–a framework to take AI technology from strategy to execution.
In the year since, we’ve seen and helped many clients integrate AI into their daily operations, setting the stage for this year’s discussions that will focus on the next level: how to harness the full potential and capitalize on the transformative opportunities in areas like health, public services, and food security. The combination of human expertise and AI offers significant possibilities for innovation and progress, and these can best be unlocked by working together.
As a strategic partner to the World Economic Forum, TCS champions collective efforts to address these global challenges. By combining the power of human ingenuity with cutting-edge technology, TCS fosters a collaborative approach that drives resilience, innovation, and sustainable growth. Our leaders will be here all week to foster greater cooperation and share how we think innovation can be used to tackle global challenges.
In addition to the sessions our executives are participating in, Davos 2025 will see debates on industries in the intelligent age and the future of growth. There will also be special addresses from leaders including Ursula von der Leyen, President of the European Commission, Volodymyr Zelenskyy, President of Ukraine and Olaf Scholz, Federal Chancellor of Germany will set the tone for global cooperation and policy shifts.
Stay tuned for live updates, key takeaways, and expert insights as we cover all the highlights from this action-packed day at Davos.
You can follow the live action here on the Forum’s website and on this blog for TCS’ activities.
Welcome to day two at Davos
Welcome to Day two at Davos 2025
Good morning from snowy Davos, where a chilly but sunny day is forecast.
As the World Economic Forum Annual Meeting continues, today’s agenda is packed with insightful sessions. Today we’ll be following debates on leadership, innovation, and sustainability.
First up, we’ll follow a session on leadership strategies for organizations adapting to rapid technological, geopolitical, and environmental shifts. TCS leaders will collaborate with C-Level, the premier executive community in Switzerland, representing top executives from major Swiss firms.
We’ll also be tracking the action at an exclusive roundtable on AI for sustainability: Unlocking synergies for climate action, health, and responsible governance which will explore how AI can drive innovation in this area. Jessica Fries, Chair of the Supervisory Board of the Global Reporting Initiative and Amandeep Singh Gill, the UN Secretary-General’s Envoy on Technology, will offer introductory remarks.
Stay tuned for all this and more, including live updates, insights from speakers, and key takeaways throughout the day.
Meeting space ready to greet the delegates
TCS at Davos
Key takeaways from day three
It’s been a busy and productive day three at Davos, with TCS leaders participating in a range of lively discussions. We examined pathways for transforming brand leadership, advancing AI-driven innovation, and embedding sustainability into business strategies. Overall, the dialogues highlighted the need for intentional action, adaptability, and global collaboration to drive a more equitable and sustainable future.
- A discussion led by K. Krithivasan, CEO of TCS, and Farnam Jahanian, President of Carnegie Mellon University, explored the concept of the Perpetually Adaptive Enterprise (PAE). Participants emphasized the importance of integrating sustainability, innovation, and continuous learning, with technology, particularly AI, playing a central role in enabling adaptability and driving industry shifts.
- A roundtable at Davos, co-hosted by the UN Global Compact and other partners, emphasized the need to integrate sustainability, marketing, and financial metrics to drive corporate action towards the UN Sustainable Development Goals (SDGs). Leaders discussed aligning business growth with sustainability, demonstrating financial value, reducing carbon footprints, and collaborating across sectors.
- The power of AI, data, and technology to revolutionize healthcare was discussed in a session that highlighted personalized, preventive, and collaborative care. Speakers emphasized life data integration, AI-enhanced productivity for providers and emerging technologies like blockchain that can revolutionize health outcomes and change concerns around data privacy.
- The future of AI was examined in a session that focused on themes of scalability, efficiency, hybrid models, and responsible innovation, highlighting AI’s transformative potential, synthetic data, and the need for multidisciplinary skills to drive AI solutions across industries.
- A session on brand leadership and innovation highlighted the evolution of the Brand Guardianship Index, the gender gap in leadership, and the role of CEOs, and marketing leaders in driving sustainable growth, equitable leadership, and AI integration.
See you tomorrow for more insights.
Delegates listen to a panel at Davos 2025
Exploring brand leadership and innovation
In a session on the role of brand guardians, David Haig, CEO of Brand Finance, reflected on six years of evolution in the Brand Guardianship Index. He flagged that the underrepresentation of female CEOs remains a significant gap in the corporate world and emphasized the challenge of creating equitable leadership in brand management and beyond.
Annie Brown, Valuation Director at Brand Finance, presented the top 10 leaders from the Brand Guardianship Index. The index evaluates factors like brand value growth, CEO reputation, employee well-being, and sustainability.
A panel featuring Abhinav Kumar, Global Chief Marketing Officer of TCS discussed intentional strategies for closing the gender gap in leadership, how marketing leaders can play a pivotal role in balancing brand growth with sustainable practices and the thoughtful implementation of AI across sectors.
Panelists reiterated the importance of CEOs acting as both guardians and change agents to drive meaningful, sustainable impact.
TCS has reached a landmark brand valuation of $21.3 billion, becoming only the second global IT services brand to surpass $20 billion.
Discussing how brand guardians can drive meaningful impact.
Imagination in action 2025: the future of AI
Under the theme “Architects of the Global Future,” TCS participated in a speaking event on AI modelling that uncovered several themes shaping AI, with a focus on scalability, efficiency, and innovation. The speakers shared optimism about AI’s transformative power and how it can apply to different industries.
Scalability challenges were discussed with speakers exploring how differentiated AI strategies could help. Synthetic data was cited as a transformative solution, offering a reduction in computational requirements compared to language-based approaches.
Despite advancements, AI research remains in its early stages, the speakers said. They underlined the importance of refining algorithms to maximize existing architectures. Panelists discussed how edge computing and hybrid AI models could support decentralized, adaptive intelligence, reducing latency and energy use while increasing real-time processing capabilities.
The concept of hybrid AI models emerged as a theme. By blending generative, explainable and adaptive AI systems, organizations can meet diverse needs from creativity to regulatory compliance.
Skills were also a central topic. Looking ahead, training a new generation of AI practitioners is essential. Multidisciplinary expertise is key to bridging gaps between theoretical advances and real-world impact, the speakers said.
The vision for AI as a personalized productivity partner or a genius assistant was a key takeaway. Through collaboration, responsible innovation, and a focus on efficient, scalable solutions, AI can redefine productivity, decision-making, and value creation across industries.
Read more about TCS and AI here.
Discussing the future and potential of AI
Imagination in action 2025: How AI and data can help build a healthier future
How healthcare systems can deliver sustainable, personalized and preventive care was the topic of a session focusing on the future of healthcare innovation. Experts shared insights on leveraging AI, data and cross-disciplinary approaches to drive better health outcomes.
Here are some of the main points:
- The role of data in healthcare: Data-driven care was a recurring theme, with participants emphasizing the importance of comprehensive “life data” that includes both clinical metrics and social determinants of health to create a holistic perspective.
- Empowering healthcare providers with AI: The speakers highlighted the need for AI to move beyond static feedback mechanisms to actively enhance the productivity of healthcare providers.
- Collaboration and the global model: One of the calls to action was around building a global consortium to harness AI and data innovation. This initiative aims to foster collaboration across disciplines and geographies, applying AI models and integrating non-healthcare data for a broader, more impactful healthcare transformation.
- Preventive care: Preventive care emerged as a pivotal focus, with discussions on the need for data-sharing frameworks that cross national borders. Collaboration in this way can accelerate preventive strategies and help address health challenges before they become critical.
- Empowering community health workers: Participants advocated for democratizing healthcare by equipping community health workers with AI-driven diagnostic tools, such as portable ultrasounds.
- The future of technology: Technologies like blockchain and quantum computing were spotlighted for their potential to revolutionize data privacy and trust. These advancements promise to reshape the way healthcare data is secured, shared, and utilized.
The session concluded with a call for a technology-led and inclusive healthcare future and optimism about what AI, and data can offer in terms of shifting to holistic care.
Discussing how we can harness AI
The Perpetually Adaptive Enterprise - New strategies for the future
In an era where change is the only constant, how can businesses thrive? That question framed an engaging roundtable hosted by K. Krithivasan, CEO of TCS, and Farnam Jahanian, President of Carnegie Mellon University, as they led a conversation on building Perpetually Adaptive Enterprises (PAE).
The central point —and a key theme for TCS at Davos —was that adapting is no longer optional, it is the bedrock of competitive advantage. TCS, a strategic partner of the Forum, is deeply invested in helping organizations embrace change and see it as an opportunity.
By integrating PAE principles, businesses can address rapid technological advancements, geopolitical uncertainties, energy transitions, and shifts in workforce dynamics.
The participants explored how organizations can evolve by focusing on:
- Accelerating Net-Zero initiatives and making sustainability a core imperative.
- Developing a future-ready workforce, with an emphasis on lifelong learning.
- Rapidly developing products and using innovation as a driver of growth.
The conversation highlighted four major shifts reshaping industries: the AI transition, the energy transition, the supply chain transition, and the talent transition.
The CEO of TCS emphasized the central role of technology in driving adaptability, positioning it as a critical enabler for innovation, sustainable operations, and dynamic workforce management. He noted that AI’s transformative impact on programming is just one example of how roles within businesses will continue to evolve, demanding new skills and mindsets.
Concluding a wide-ranging discussion, the roundtable participants underscored the need for businesses to adopt a PAE framework and remain agile, resilient,and ready to seize opportunities. Read more about our blueprint for a perpetually adaptable future here.
The CEO roundtable hosted by K. Krithivasan, CEO of TCS, and Farnam Jahanian, President of Carnegie Mellon University
Roundtable on sustainability and innovation with CMOs and CSOs
Integrating sustainability, marketing, and financial metrics is key to driving corporate action. That was the view of a roundtable that convened Chief Marketing Officers (CMOs) and Chief Sustainability Officers (CSOs) at Davos on Wednesday.
Co-hosted by the United Nations Global Compact, the Institute for Real Growth, Ipsos and Ad Net Zero, the panel brought together senior marketing and sustainability leaders from across sectors, including Abhinav Kumar, Global Chief Marketing Officer at TCS, Ashish Babu, Chief Marketing and Communications Officer for Global Markets at TCS, and Vikrant Gaikwad, Head of Industry Marketing at TCS.
The conversation on progress toward the UN Sustainable Development Goals (SDGs)began with a look at current challenges. Just 17% of SDGs are on track to be met by 2030 and the US withdrawal from the Paris Agreement risks weakening global climate commitments.
Participants noted that extreme weather events around the world have quintupled over the past 50 years. Even so, there are reasons to be optimistic, including the rise of renewable energy and the increasing adoption of electric vehicles.
Discussing progress toward sustainable development goals
The executives reflected on how an increased focus on sustainability and climate has elevated the roles of CSOs and CMOs, who are increasingly strategic, working to align business growth with sustainability goals and messaging.
Here are some of the main themes that emerged, during the detailed conversations:
- The importance of demonstrating the financial value of sustainability initiatives.
- The need to pay attention to the carbon footprint of marketing departments.
- Prioritising authentic and benefit-driven sustainability messaging and highlighting product quality and functionality over sustainability claims.
- The importance of collaboration for driving SDG progress.
- The need to bring younger consumers, or the “Greta generation” along–since this group has an unwavering commitment to environmental causes.
The overarching theme was one of integrating sustainability thoughtfully and strategically into corporate operations, moving beyond marketing narratives to create meaningful, measurable impact.
Check out this LinkedIn post that highlights key takeaways from the event.
Discussions on critical sustainability issues underway
From AI access to climate progress: Critical conversations on day three at Davos
Welcome to day three—a day packed with discussions and panels. In addition to our full TCS agenda, there are lots of other debates and sessions taking place, around key themes that chime with our purpose.
A core element today is equity and inclusion, from gender parity in political power to equitable access to technology. Panels are exploring strategies to close the persistent gaps in leadership representation and how AI can serve humanity in an equitable way.
Leaders will also be talking about mobilizing capital for resilient growth, with the IMF’s Gita Gopinath leading discussions on investments for long-term economic stability. The environment remains a core topic, with Former US Vice President Al Gore joining a panel on the state of climate action ten years after the Paris Agreement.
And there will also be many sessions on AI, with some examining how to bridge the AI divide and ensure access to its benefits globally.
For all the main points relevant to TCS, stay tuned here as conversations evolve, with insights shaping policies and partnerships for a more sustainable, equitable world.
Delegates on day three at the World Economic Forum
Day three at Davos
Spotlight on sustainability, AI, and adaptability
It’s another packed day at Davos with discussions on the future of innovation and business transformation. Today’s agenda promises insights into sustainable development and cutting-edge AI, as well as collaborative strategies to address global challenges.
Leaders and experts are set to explore how innovation can be harnessed to meet pressing global goals. AI takes center stage as we debate advancements in AI modelling and its future impact across industries.
Strategic leadership takes the spotlight in two roundtables: The first focuses on achieving the Sustainable Development Goals (SDGs) through alliances. Later, executives gather to explore strategies for perpetual adaptability—TCS’ key theme for the meeting and a critical approach for navigating rapid change and building Perpetually Adaptive Enterprises, resilience for the future.
Finally, a brand finance panel will offer a look into the evolving role of brand guardianship, emphasizing purpose, people, and progress as essential pillars for growth in a dynamic global economy. Read more about TCS reaching a milestone in terms of its own brand here.
Davos, Switzerland, where the meeting is taking place
