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Alistair Davidson

Senior Content Strategist, TCS Interactive

With more than 20 years’ experience in marketing consulting, Alistair advises companies across sectors on their go-to-market strategy. He has also developed websites and content marketing programs. Alistair has authored seven books on strategy, information technology, agile software development, software startups, and innovation. He has also taught strategy, international strategy, and innovation at the MBA and executive level. Alistair has an MBA from Harvard University