Lisa Fairbanks is an ex TCSer and was the Director of Product Management and Product Marketing for TCS’ Salesforce Practice. Lisa was responsible for managing the complete lifecycle of new products from ideation through to prototype and commercial release. With more than 12 years of experience working with products in high-tech, telecommunications and life sciences, Lisa’s core product competencies include analytics, customer insights, CRM, sales methodologies, customer experience and marketing automation. Lisa has been the lead data scientist responsible for bringing new TCS Customer Experience Insight solutions to market.