Punyabrota Dasgupta is a Domain Consultant and an Enterprise Architect with the Communications, Media, and Information Services (CMI) business unit at Tata Consultancy Services (TCS). He has around 15 years of experience in conceptualizing and deploying technology solutions for TCS’ leading clients including television networks, internet companies, and pay TV providers. Punyabrota’s areas of expertise include new media technologies including digital content management, social media, cloud computing, mobility, Big Data analytics, and others. He is an active researcher in the digital media product development space, and has filed several patents around media recommendation engines and digital marketing, in addition to publishing white papers on industry-acknowledged technology forums.