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Merchants meet customers

Payment connectivity strategies for banks and financial institutions

10 MINS READ

David Weinstein

Business Consultant, BFSI, TCS

Highlights

  • We have seen unprecedented technology adoption in the past few years; while consumers may have taken to digital payments purely out of necessity, they now prefer it for the convenience it offers.
  • Retailers found increased sales and marketing, and affinity opportunities with customers by connecting cloud data with new, more flexible payment opportunities.
  • Connecting financial institutions’ payment data to merchant services increases loyalty, drives hyper-personalized offers, and opens opportunities for increased product adoption and card use.
  • Financial institutions must consider this and implement secure and seamless payment systems to enable a superior customer experience