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Retailers and consumer packaged goods companies are turning to AI for greater supply chain agility, enhanced customer experiences, and cost optimization. But the real breakthrough lies in AI-powered decision making.
Intelligent choice architectures (ICAs) are leading this transformation. ICAs harness agentic, generative, and predictive AI to create dynamic decision-making frameworks that combine the power of human judgment and machine intelligence.
ICAs reshape decision making across the retail and CPG value chains
Adaptive omnichannel experiences
Reimagined supply chains
Strategic product placement
Optimized retail media networks
Get ahead of governance
Set up ethical. strategic, and operational guardrails for ICAs
Elevate cognitive contributions
Shift from tactically enabling decision-making to overseeing the design of intelligent decision environments
Ensure alignment
Create systems and processes that ensure that AI-generated decisions further organizational values and goals
Establish new metrics
Measure choice quality and diversity, decision environment effectiveness, learning and adoption rates, and network intelligence optimization