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How Hospitality organizations are planning to balance radical innovation with incremental optimization in the following arenas.

  • Where they will compete: In a digital world, how they are deciding in which businesses and markets to play (business strategy)
  • What to compete with: How they plan to digitize what they already sell to consumers, as well as new offerings (product/service strategy)
  • How to compete: How they are digitizing the processes by which they create demand for, and supply of, their offerings (operational strategy)
  • How to lead: the culture and talent management strategies they believe they need to compete in a far more digital world (talent management strategy)