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Leveraging an organization’s purpose for strategic advantage

13 MINS READ

Rajashree R

Chief Marketing Officer, TCS

Highlights

  • The pandemic, digital ecosystems and digital competitors have forced companies to reevaluate their core purpose for customers.
  • As the keeper of the company’s core narrative, the CMO is uniquely positioned to guide company leaders in defining their organization’s purpose.
  • Establishing how a company makes the world better for customers, employees and the greater society is crucial to strengthening the bonds they form with employees and with customers.