Today’s demanding shopper, thinning margin, ubiquitous competition, and ever changing macroeconomic landscape puts a lot of pressure on how retailers need to merchandise and supply products. In this era, retailers need re-imagine themselves to be agile and recalibrate strategy with deep insights in run-time, as things change to drive profitability and customer satisfaction.
TCS Optumera™ is a Digital Merchandising Suite that harnesses the power of Big Data analytics, and prescriptive algorithms to respond to evolving consumer and market trends.
Here are some of our key capabilities:
Optumera Macro Space Optimization: Leverages over 500 data sources with advanced algorithms to localize and right-size store space categories and simulate store space changes to de-risk expensive investments
Optumera Omni-Channel Assortment and Analytics: Analyses shopper behavior, missions, trips, decision hierarchies, demand transfer, preferences and affinities to identify missing opportunity and create the right mix across channels.
Optumera Competitive Pricing: Applies real-time computational intelligence to track and pre-empt competitor's prices, assortment and inventory across channels to enables retailers to create winning competitive strategies
Optumera Recognyze: Leverages computer vision and artificial intelligence to align with customer expectations and enhance shelf performance and in store shelf execution
Optumera Concept to Contract: Helps fashion retailers to ideate, collaborate and negotiate with vendors, merchants, designers, fashionistas, and shoppers.