TCS is a Silver sponsor at NRF 2027
We are excited to once again be a Silver sponsor at NRF 2027, world’s leading retail event where global retail leaders, technology partners, and innovators converge to discuss and explore breakthrough technologies and game-changing innovations that are redefining the future of retail.
Perceptive Retail™
The margins for competitive advantage are narrowing, and for good reason. Evolving customer expectations coupled with constant technology and macroeconomic shifts have meant businesses have to be more vigilant about market signals, identifying opportunities ahead of the curve, and ensure swift action. The competitive edge lies in being able to sense and make decisions fast. In a nutshell, Perceptive Retail™ is what changes when a business can continuously sense, infer, act and orchestrate.
Join us at NRF 2027, the biggest show in Retail, as we showcase how we partner with large retailers to enable perceptiveness. Drop by at our booth to explore our suite of offerings, including TCS OmniStore™, and TCS Optumera™, that can help you redefine the retail experience for your customers.
Join us to hear more about:
There’s need for a unified and secure AI platform ecosystem that can centrally discover, manage, govern, and observes agents, models, tools, skills and prompts, while enabling AI-ready data and self-service capabilities for federated teams across the enterprise value chain. This will offer a unified AI control plane that ensures trusted identity and accountability, one governed gateway, reusable global controls, and continuous observability and intervention.
We will be demonstrating how retail agents behave before and after enabling AI governance and controls.
Retailers need to move beyond periodic, function-by-function merchandising towards a continuous, connected decision-making model. With continually changing demand, costs, competition, and external conditions merchandising also needs to be able to constantly sense what is changing, understand the implications across interconnected decisions, act at speed, and learn from outcomes.
Join us for a showcase of agentic merchandising simulation with extrinsic variables in real time, such as weather, tariffs, supplier costs, competitor prices and local events and how specialized AI agents respond.
Retailers should move from monitoring supply chains to orchestrating outcomes through a unified, agentic decision layer across their existing planning and execution systems. The operating model needs to evolve to: Sense → Infer → Simulate → Prioritise → Act → Learn
We will be demonstrating how agents coordinate an end-to-end response to a supply-chain disruption.
Shoppers are moving from keyword searches to need-based, conversational and intent-led journeys. They are finding products through conversations, images, marketplaces, social channels and answer engines. As generative search, answer engines and AI-powered recommendations shape how products are discovered, compared and selected, product content must now be structured for both Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) readiness and Answer Engine Optimisation (AEO) readiness.
We will be showcasing content generation at scale for item onboarding with AI enabled workflow capabilities, enriched content, and multi-lingual publishing.
Retailers need to move from managing stores to orchestrating outcomes. That means, instead of adding more dashboards, applications or AI assistants, there’s need to create an intelligence and orchestration layer over their existing store ecosystem. Here’s the proposed operating model is:
Sense → Infer → Prioritize → Act → Learn
We will be demonstrating how a store can move from fragmented operational signals to coordinated action. Witness a unified operational view for agentic Sense–Infer–Act-Orchestration.
There’s need to build one commerce core and use it everywhere - at the store, on mobile, online, and with AI agents.
Experience unified commerce checkout in action, connecting shopper journeys seamlessly across digital and store touchpoints. Shopper Intelligence brings context-based personalization into every interaction, while agentic capabilities anticipate needs, deliver timely nudges and assist shoppers along the journey.
Marketing needs to be reimagined as a Human + AI operating model where intelligent agents orchestrate activities across research, ideation, strategy, planning, content generation, experimentation and optimization.
Get a look at the end-to-end reimagination of marketing with agentic marketing approach that is customer centric and ensures personalization at scale.
Instead of trying to independently optimise each use case, retailers need to establish an AI orchestration layer above specialist agents and existing systems. This layer would help coordinate decisions around enterprise outcomes and value pools.
We’ll be demonstrating how coordinating agents pursue a complex outcome that cannot be achieved by any one function or agent acting alone.
We look forward to seeing you there!
Our Flagship Products and Solutions
TCS OmniStore™ is an AI-powered, unified composable commerce platform that helps retailers drive a frictionless, and personalized customer experience across all touchpoints. It helps you power modern commerce experiences with a range of capabilities such as click-and-collect, scan and go, save the cart, and self-checkout, along with dynamic promotion management and clienteling.
TCS OptumeraTM is a strategic intelligence platform that allows retailers to drive top-line growth by responding to market changes with foresight, precision, and agility. It is powered by domain-specific AI models and a network of autonomous AI agents aligned to explicit business goals such as category growth, gross margin, and availability.
TCS TwinXTM combines cutting-edge research on artificial intelligence (AI) and actor model of computation to aid companies in simulating effective decision-making. The digital twin-based simulator helps construct hypothesis, model entities and test business decision outcomes in a virtual A/B testing mode. With insights based on behavioral changes of organizational entities and their situational responses at the n=1 level, TCS TwinX equips business leaders to accurately predict and simulate future behavior of entities for achieving holistic business goals.
Retail is moving from AI experimentation to value realization. Organisations are shaping into intelligent enterprises with connected data and workflows powering decisions across the value chain.
Watch this space to know how retailers are charting the journey in 2027 and beyond.