Listening to customer problems and ferrying them to research is the first, most important step in innovation, at TCS. Prototypes built in response go through a time-bound journey -- with scientists, business teams and leadership participating. Finally, new technologies and solutions make their way to the customer’s world as an innovative business solution, after it has been de-risked.
But it takes the churning of more than one ocean to produce a pearl of an idea. A dedicated incubation team, in corporate and in our business groups, therefore, evaluates as many as 3,000 ‘start-up’ ideas a year. Prototypes can come from formal research, incremental innovations in projects, ideathons, process improvement initiatives, and proactive ideas from associates.
While we have been creating intellectual property within, we moved to open innovation over 15 years ago. It was Harvard professor Clayton Christensen who helped us devise our three-horizon innovation strategy -- short-term (incremental); mid-term (platform); and disruptive (future business possibilities). It led to the development of the TCS Co-Innovation Network (COIN™).
While academia continually delves into new technologies, nimble start-ups make forays into the marketplace with emerging technologies. The COIN program tries to bridge both worlds and give global businesses a piece of the excitement.
Too much innovation? No such thing!
Today, we continue to explore quantum computing; genome and metagenomic analysis to personalize medicine; security and privacy by design so that more control stays with the individual. Deep computing architectures; model driven adaptive enterprises; behavior modeling and simulation are a few other areas of innovation. Soon, these will be a part of tools that can help an enterprise make strategic decisions more scientifically, bring intelligent automation to businesses, provide insights from huge and diverse data sets and bring value to end-user customers and the world around us.
We believe innovation is a river that must never run dry. All of the initiatives within and across our extended ecosystem are run continually. This endeavor to build a strong foundation in innovative thought has received global acclaim. Fundamentally, we realize that before the idea comes the ability to ideate. This is what we strive to nourish, nurture and perfect as the path of the possible. At TCS, the road to innovation may be less travelled, but is full of sights, insights, and, may we add, adventure. Simply put, we see innovation as the definitive route to perpetual progress.