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Data-driven pricing: A game-changing innovation in banking


Hrishikesh Vaishnav

Business Development Manager and Enterprise Architect, BFSI, TCS


  • Pricing innovation and dynamic-pricing strategies can play an instrumental role in changing the pricing equation.
  • Data-driven pricing approach enables banks to react to changes in the environment of a product or service while pursuing certain goals like profit or revenue maximization.
  • A robust data-driven pricing strategy will enable banks to achieve business objectives while strengthening customer relationships.