Skip to footer

Data-driven pricing: A game-changing innovation in banking

4 MINS READ

Hrishikesh Vaishnav

Business Development Manager and Enterprise Architect, BFSI, TCS

Highlights

  • Pricing innovation and dynamic-pricing strategies can play an instrumental role in changing the pricing equation.
  • Data-driven pricing approach enables banks to react to changes in the environment of a product or service while pursuing certain goals like profit or revenue maximization.
  • A robust data-driven pricing strategy will enable banks to achieve business objectives while strengthening customer relationships.