Modern organizations operate in highly dynamic business environments.
Business leaders rely on historical data, past experiences, and intuitions for decision-making.
However, rising global uncertainty, along with rapidly shifting consumer behavior and evolving workplace culture, demand an evaluation of these decision points for maximizing business outcomes.
TCS TwinX enables organizations to construct their own enterprise digital twins by modelling key enterprise entities, including customers, products, processes, and resources.
This digital twin-based simulator helps construct hypothesis, model entities, and test business decision outcomes in the virtual A/B testing mode, enabling organizations to analyze, adapt, and transform themselves towards achieving holistic business goals.
As customer behavior and preferences change, there is an urgent need to develop new products rapidly.
Organizations also need to enhance internal process efficiencies, reduce costs, and curb revenue leakages.
However, taking continuous and dynamic decisions in an ever-changing business environment is a daunting challenge. Historical data-driven models lack the capability to predict deviations and effectiveness of business responses in the face of deep uncertainties and unavailability of prior data.
TCS TwinX leverages cutting-edge research on artificial intelligence (AI) and actor model of computation to help envision, experiment with, and execute business decisions through a digital twin-based simulator.
The platform creates a virtual and faithful representation of the organization based on key business entities, their interrelationships, and the impact of external forces on them, including competitor movement, natural calamities, and unforeseen global emergencies such as the pandemic.
The outcome: An accurate insight into future evolution of enterprise systems based on entities’ behavioral changes and their situational responses at the n=1 level. This helps to accurately predict and simulate the future behavior of entities and the system.
TCS TwinX uses AI to simulate real-world scenarios.
The key features of TCS TwinX include: (see Figure 1)
TCS TwinX offers a range of benefits across business functions.