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Redefine consumer experience with next-gen ecosystem

11 MINS READ

Sudipta Chakraborty

Business Consultant, (CPG) business unit, TCS

Arun Kumar B

Strategy Consultant, CPG, TCS

Highlights

  • The current ecosystem model is unable to meet evolving consumer preferences such as hyper-personalized and innovative products, ubiquitous delivery, and personalized automated replenishment. 
  • As consumers evolve, they look for healthy, innovative, and hyper-personalized products catering to their dynamic preferences, through any channel, anywhere, and anytime of their choice.
  • A next-gen ecosystem that is consumer-centric and purpose-driven with an interconnected set of services is the way forward for CPG companies.