TCS RevenuePrime™
Unlocking insights, powering growth
Industry
Consumer Packaged Goods and Distribution
Enabling Product Innovation and Omnichannel Experience in CPG
Highlights
- Driving sustainable growth is crucial for consumer packaged goods (CPG) companies as they are facing intense competition and a difficult macroeconomic scenario.
- CPG leaders are adopting a data-driven approach to revenue growth management (RGM) to address industry challenges.
- TCS RevenuePrime™ is an industry leading RGM solution that helps CPG companies accelerate their revenue management journey.
Overview
Revenue growth management (RGM) is the key to driving revenue and margin growth for consumer packaged goods (CPG) companies in a competitive market.
Companies face intense competition, pricing and promotion pressures, macro-economic headwinds, and changing consumer trends. This leads to top-line and bottom-line pressures.
Driving sustainable growth is a key imperative for CPG business leaders, and a data-driven approach to RGM will help them address challenges better.
The key levers driving revenue and profitability for CPG companies are pricing, promotion, product mix, trade investment, and market insights. TCS RevenuePrime™ enables the integration of internal and external data sources such as ERP data, syndicated data from market research firms, trade promotion data, and geospatial insights to provide CPG firms a comprehensive understanding of business performance.
Solution
TCS RevenuePrime™ allows CPG firms to comprehensively revamp their revenue growth management function.
The solution offers the following capabilities:
- Promotion optimization: Optimizes promotion to improve return on investment ( ROI )
- Price optimization: Optimizes pricing to tackle inflationary pressures
- Product mix: Creates a unique product mix at channel, retailer, and outlet level to enhance growth
- Price premiumization: Enables premiumization to improve value sales and profitability
- Price pack architecture: Enables selling of the right pack size, at the right price, at the right outlet
- Powerful insights: Offers descriptive, diagnostic, predictive, and prescriptive insights driven by artificial intelligence (AI) and machine learning (ML) techniques to show what happened, why it happened, and what is likely to happen
TCS RevenuePrime™ offers a sustainable competitive advantage through innovation and unique differentiation. Its features include:
- A comprehensive collection of more than 250 dashboards, providing a wide range of key performance indicators (KPIs) to monitor and analyze
- AI-ML led models for predictive pricing, promotion, and product mix aid advanced data analysis and decision making by leveraging patented algorithms
- Patented algorithms that ensure users have access to cutting-edge algorithms that enhance the accuracy and efficiency of data processing and analysis
- Advanced data visualization and storytelling capabilities that help communicate insights and findings in an engaging manner, allowing for better consumption
- A scalable architecture, which facilitates the handling of large volumes of data and supports a vast, global user base, while ensuring high performance and reliability
- A unique framework that helps users connect the dots and gain a holistic understanding of their data by analyzing the who, what, when, where, and why behind the numbers
Benefits
TCS’ solution equips CPG leaders with everything they need to act as drivers of organizational growth.
Key benefits include:
- Top- and bottom-line growth: Increase in revenue and profit by 2-5% through insights on key growth levers
- Better price mix: Improvements in price mix by 3-5% to enhance value growth and boost profitability
- Promotion RoI: Growth in promotion RoI by 15%
- Enhanced trade investment allocation: Improve the trade investment effectiveness by 20%
- Product mix: Growth in outlet revenue by 3% through selling of the right products at the right outlets
- Faster time to insight: Bring together cross-functional data sets at scale and accelerate time to insights by 30%
The TCS advantage
TCS has proven expertise in addressing the revenue growth management challenges of global CPG enterprises.
- Industry recognition: TCS RevenuePrime™ has been recognized as the top seed at the 14th edition of the Aegis Bell awards in 2024 for the most innovative CPG product. It has also been recognized by leading global analyst firms. TCS RevenuePrime is on the Microsoft Azure
By partnering with TCS, firms can gain from:
- Marketplace for revenue growth management, which helps customers plan, design, and achieve their revenue and profit goals.
- Deep domain experience: We bring deep industry experience through partnerships with seven of the top 10 CPG companies globally.
- Cutting-edge research: TCS brings a wealth of research backed by years of expertise as well as patented and published research work done by our CTO research organization. TCS also collaborates with leading academic institutions across the world to bring the best of collaborative research and solutions for real-world business problems.
- Industry partnerships and alliances: We lean into our strategic partnerships with hyperscale cloud providers to build best-in-class enterprise-scale cloud-based platforms.
Contact
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