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Amitabha Saha Roy

Head-Global Practice, Sales and Marketing, Consumer Goods and Distribution

Highlights

  • Supply chain disruptions due to global factors, high inflation, and structural shift in trends have made the business environment volatile.
  • Increased volatility, amid rising inputs costs, is putting strain on the top line and bottom line of CPG companies.
  • They can maximize revenue and profitability with revenue growth management, which leverages cross-functional data to provide insights on various revenue levers.