American Greetings strengthens IT landscape to accelerate business growth
1
MINS READ
- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
-
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
- Consumer goods and Distribution
- Case Study
You have these already downloaded
We have sent you a copy of the report to your email again.
Industry
Consumer Goods & Distribution
This will open an overlay
Enabling Product Innovation and Omnichannel Experience in CDG
TCS’ solutions help leading CPG firms create sustainable products and build resilient supply chains to thrive in the age of conscious consumerism. Learn more.
Related Insights
From personalized marketing and supply chain management to enhanced CX, agentic AI can empower CPG businesses to thrive in a fast-changing business environment.
White Paper
04 Jun 2025
Learn all about the top CPG trends for 2025 and how consumers are likely to prioritize health, personalization, and sustainability in their purchasing decisions.
Blog
12 Mar 2025
Know how advanced predictive analytics and diverse data layers can help the CPG sector optimize distribution networks, improve supply chain efficiency, and more.
White Paper
17 Feb 2025
Highlights
- American Greetings teams work in a multi-vendor environment, with both product and service providers.
- The client wanted a solid and flexible IT landscape to manage seasonal trends, business changes, and acquisitions.
- TCS implemented a ‘one-system-one card’ design platform to help American Greetings enhance scale, efficiency, operational cost, service levels, and customer satisfaction.
On this page
Back to top
Go to top
On this pageinpage
Go to top
OVERVIEW: A dynamic business landscape
American Greetings (AG) had to constantly manage seasonal trends and business changes and ensure their acquisitions aligned with their larger business goals.
They worked in a multi-vendor environment, with stakeholders from their various teams collaborating with many product and service providers.
The challenge: Stable IT system with reduced cycle times
American Greetings set out on an outsourcing initiative to support their growing business and to simplify processes.
They needed a solid and flexible IT landscape to make them nimble and to ensure they remained market leaders while being on top of business trends. IT modernization with digital technologies was, therefore, critical for them from a market standpoint.
They needed a support partner who would value their business interests, be responsive to their requirements, and understand their culture to work as one team with their user base during the IT modernization journey.
The solution: Best-in-class technology drivers
Our contribution was visible and tangible across American Greetings’ business impact areas.
We transformed their IT landscape—from the product life cycle management (PLM) system that supports the creation of cards, to AG connect, which enables the card sales process. Within 5-6 months of rolling out the PLM, we addressed many requirements that were not a part of the initial scope but were critical to the organization’s business.
We moved Papyrus into the SAP platform to improve the card line manufacturing process. TCS’ clear test method identified and eliminated errors in the downstream card design cycle, reducing time-to-market and operational cost.
We extended our support scope to initiate and execute customer relationship management (CRM) archival, decision support system (DSS) reporting, PLM enhancement, Papyrus conversion, AG connect, F2M archive, and various other project. TCS and AG jointly planned digital supply chain management and legacy transformation
The benefits: Efficient, scalable system
We leveraged digital technology to ensure a ‘one-system one-card’ design platform.
This helped American Greetings enhance scale, efficiency, operational cost, service levels, and customer satisfaction.
Related reading
1/4
Consumer Goods & Distribution
Agentic AI: Empowering the Autonomous CPG Enterprise
White Paper
|
23 Jun 2025
Opens in new tab
2/4
Consumer Goods & Distribution
Using Predictive Analytics to Ace the CPG Precision Distribution Game
White Paper
|
21 Mar 2025
Opens in new tab
3/4
Consumer Goods & Distribution
Driving Business Transformation with SAP Signavio
video
|
20 Jan 2025
Opens in new tab
4/4
Consumer Goods & Distribution
Harnessing the power of generative AI in the CPG value chain
White Paper
|
27 Sep 2024
Opens in new tab
Find out more
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?