TCS Consumer Packaged Goods (CPG) Solutions
Digitally transforming the value chain
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At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
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Industry
Consumer Packaged Goods and Distribution
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Enabling Product Innovation and Omnichannel Experience in CPG
TCS’ solutions help leading CPG firms create sustainable products and build resilient supply chains to thrive in the age of conscious consumerism. Learn more.
Related Insights
A pragmatic agile-for-AI framework tailored for CPG introduces discovery sprints, AI-specific governance, and more for better ROI and business value. Learn more.
White Paper
23 Jan 2026
As market dynamics shift, retailers who adopt tech-enabled, consumer-aligned models with data-driven decisions will unlock sustainable business growth.
Article
17 Dec 2025
A DDI approach allows the upstream actor to infer the demand received by the downstream actor, enabling better supply chain visibility and demand forecasting.
Blog
19 Dec 2022
CHALLENGE
When a CPG company wants to grow and keep pace with its consumer demands, it faces several challenges.
- Evolving digital technologies empowering consumers to make more informed decisions
- Lack of end to end supply chain visibility to fulfill orders across multiple channels
- Lack of ability to get actionable insights for 360 degree view of consumers insights
TCS SOLUTION
TCS’ CPG Solutions digitize the entire value chain to reduce cost and improve growth. A few of our key offerings are:
- Digital Solutions: Digital consulting and strategy formulation services, platform based solutions and services for marketing, commerce and IoT (Industrial and Consumer) with domain-centric innovative offerings
- Supply Chain Solutions: Supply chain assessment, Integrated Business Planning (IBP), Omni-Channel fulfillment consulting framework, Inventory & Network Optimization solutions, and Integrated Distribution Management System
- Big data & Analytics Solutions: Determine cost-to-serve, data ingestion, consumer insights and account manager insights
BENEFITS
- Sales and Marketing Solutions: Offerings covering trade promotion management and optimization, retailer collaboration, and retail execution help enable effective decision-making and increase sales.
- Develop new products with better business planning using analytics
- Adopt digital technologies to address the demands of the millennial workforce
- Reduce costs by up to 20% by optimizing efficiency through IoT solutions
- Transform global supply chain with demand sensing and advanced reporting
- Significantly reduce costs by optimizing manufacturing operations
- Improve sales force productivity through our retail execution solutions
Related reading
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Consumer Packaged Goods and Distribution
Agile for AI in CPG: A Business-centric Framework
White Paper
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23 Jan 2026
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Consumer Packaged Goods and Distribution
Personal Care to Precision Nutrition – CPG Trends 2026
Article
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17 Dec 2025
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Elevating Agentic AI Use Case Discovery and Prioritization
White Paper
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07 Nov 2025
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Consumer Packaged Goods and Distribution
AI-powered CPG Personalization and Microtargeting
White Paper
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01 Aug 2025
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