Skip to footer

Drive digital transformation with

next-gen O2O strategy

6 MINS READ

Sudhakar Gudala

Vice President, Global Head, Consumer Goods and Distribution, TCS

Ramanujan Narayanan

Global Head, Digital Front Office, Consumer Goods and Distribution, TCS

Highlights

  • CPG brand marketers need to revisit their marketing strategies given the increased screen time of consumers and increased competitive intensity from digital channels, including the growing influence of social media.
  • To cater to emerging trends, CPG companies must focus on delivering outstanding purchase experience with a consumer-obsessed model that provides insights-driven, fast, connected, and disruptive strategies.
  • A next-gen O2O model facilitates common consumer-centric ecosystem of convenience stores, social media applications, brand owned outlets, and logistic partners to ensure immersive experience across touch points.