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Sudhakar Gudala

Vice President, Global Head, Consumer Goods and Distribution, TCS

Ramanujan Narayanan

Global Head, Digital Front Office, Consumer Goods and Distribution, TCS


  • CPG brand marketers need to revisit their marketing strategies given the increased screen time of consumers and increased competitive intensity from digital channels, including the growing influence of social media.
  • To cater to emerging trends, CPG companies must focus on delivering outstanding purchase experience with a consumer-obsessed model that provides insights-driven, fast, connected, and disruptive strategies.
  • A next-gen O2O model facilitates common consumer-centric ecosystem of convenience stores, social media applications, brand owned outlets, and logistic partners to ensure immersive experience across touch points.