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- Consumer packaged goods and Distribution
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Industry
Consumer Packaged Goods and Distribution
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Enabling Product Innovation and Omnichannel Experience in CPG
TCS’ solutions help leading CPG firms create sustainable products and build resilient supply chains to thrive in the age of conscious consumerism. Learn more.
Related Insights
With product mix and pricing optimization capabilities, TCS’ solution helps CPG enterprises improve ROI on trade investment, revenue, & profitability. Know more.
Solution
18 Nov 2022
TCS helped Suntory Group adopt a hybrid cloud solution and transform its IT infrastructure to drive its digital transformation aspirations and achieve agility.
Case Studies
18 Jul 2022
The solution helps firms plan and streamline the transportation of consumer packaged goods, thus enhancing efficiency and reducing carbon footprint. Learn more.
Solution
18 Jul 2022
Highlights
- American Greetings teams work in a multi-vendor environment, with both product and service providers.
- The client wanted a solid and flexible IT landscape to manage seasonal trends, business changes, and acquisitions.
- TCS implemented a ‘one-system-one card’ design platform to help American Greetings enhance scale, efficiency, operational cost, service levels, and customer satisfaction.
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OVERVIEW: A dynamic business landscape
American Greetings (AG) had to constantly manage seasonal trends and business changes and ensure their acquisitions aligned with their larger business goals.
They worked in a multi-vendor environment, with stakeholders from their various teams collaborating with many product and service providers.
The challenge: Stable IT system with reduced cycle times
American Greetings set out on an outsourcing initiative to support their growing business and to simplify processes.
They needed a solid and flexible IT landscape to make them nimble and to ensure they remained market leaders while being on top of business trends. IT modernization with digital technologies was, therefore, critical for them from a market standpoint.
They needed a support partner who would value their business interests, be responsive to their requirements, and understand their culture to work as one team with their user base during the IT modernization journey.
The solution: Best-in-class technology drivers
Our contribution was visible and tangible across American Greetings’ business impact areas.
We transformed their IT landscape—from the product life cycle management (PLM) system that supports the creation of cards, to AG connect, which enables the card sales process. Within 5-6 months of rolling out the PLM, we addressed many requirements that were not a part of the initial scope but were critical to the organization’s business.
We moved Papyrus into the SAP platform to improve the card line manufacturing process. TCS’ clear test method identified and eliminated errors in the downstream card design cycle, reducing time-to-market and operational cost.
We extended our support scope to initiate and execute customer relationship management (CRM) archival, decision support system (DSS) reporting, PLM enhancement, Papyrus conversion, AG connect, F2M archive, and various other project. TCS and AG jointly planned digital supply chain management and legacy transformation
The benefits: Efficient, scalable system
We leveraged digital technology to ensure a ‘one-system one-card’ design platform.
This helped American Greetings enhance scale, efficiency, operational cost, service levels, and customer satisfaction.
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