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Anirban Banerjee

Research and Innovation Lead (North America), Utilities, TCS


  • Enterprises, including those in utilities, are increasingly adopting gamification as a strategy to drive business transformation, and this is further propelled by the proliferation of digital technologies. 
  • Enterprise gamification involves applying gaming aspects like engagement, transparency, and more to organizational activities such as learning modules, customer interactions, and sales. 
  • In the utilities industry, gamification can help firms increase consumer awareness, build customer relationships, and drive loyalty.