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The evolution of B2B channel partners in technology businesses

7 MIN READ  

Subhash Bavanari

Lead, Customer Experience Practice, Technology Business Unit, TCS

Archana Kumari

Business Analyst, Customer Experience Practice, Technology Business Unit, TCS

Highlights

  • The technology industry is transforming rapidly with the changes in product mix from siloed products to outcome driven solutions as well as changes in customer mix with a greater technology adoption across industries. 
  • To enable this transformation, tech enterprises are building new digital capabilities to help channel partners evolve from being mere resellers and distributors to entities delivering consultative expertise and personalized engagement to end-customers. 
  • B2B channel partners can work in tandem with technology enterprises to accelerate business growth for their end-customers.