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7 MINS READ

Vinay Kumar Patri

Senior Business Consultant, BFSI, TCS

Highlights

  • As technologies evolve, so do the preferences of millennials, making them agents of change for many businesses, including insurance.
  • To keep up, insurance carriers have designed simple and easy-to-use channels, leveraging digital, to retain and acquire millennial customers.
  • Rich and engaging content with minimal touchpoints, such as that found in gamification, will help insurers win over this cohort.