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Unbundling insurance - A fountainhead for product innovation

7 MINS READ

Srivathsan Karanai Margan

Domain Consultant, BFSI Research and Innovation, TCS

Suresh Aranala Krishnamurthy

Domain Consultant, BFSI Research and Innovation, TCS

Highlights

  • In today’s technology-driven business environment, insurers are retailizing insurance by thinking and acting like retailers. 
  • Insurers are creating atomized business models, products, and services to deliver hyper-personalized solutions to their customers.
  • Unbundling is core to digital innovation in insurance through which insurers will access new markets, customer segments, and engagement across all aspects of customer journeys.