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Improving cancer awareness and transforming lives, one campaign at a time

4 MINS READ

Siddhartha Gigoo

Content and communications specialist, Life sciences

Highlights

  • We worked with a leading life sciences company to raise cancer awareness and address the concerns of millions of patients and thousands of doctors in a region where the disease is a stigma.

  • As life sciences and healthcare companies focus on patient-centered care, pharma brands need a different kind of sensitivity, expertise, and exposure to influence doctors and patients.

  • A patient’s story of hope, success, and survival inspires others to become more aware and hopeful about improving the quality of their lives.

  • Technology enables all the stakeholders to interact with one another, bridging the gap between patients, HCPs, and pharma companies. 

  • Pharma marketing campaigns can impact and transform lives.