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Reducing Time to Market through Social Product Development

Vijaya Kumar B

Domain Consultant, Innovation and Transformation Group (ITG), Manufacturing, TCS

Payal Khandekar

Domain Consultant, ITG, Manufacturing, TCS

Harnessing the wisdom of the crowd to co-create value for products and processes.

By using a social product development platform, organizations can leverage crowdsourcing, gamification, social listening, collaboration, and analytics to:

  • Tap workforce beyond the firm to ideate

  • Move quickly from ideas to monetization