At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Harikrishnan S
Retail Technology and Business Consultant, TCS
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Promotions are no longer a bait to lure customers and clear excess stock; they are now part of retailers’ strategic initiatives to track customer purchase behaviors, drive customer loyalty and experience, and maximize sales. While retailers are able to seamlessly orchestrate omnichannel order fulfillment and delivery, promotions are still channel specific and inconsistent, driven by disparate and constrained promotion platforms.
By adopting a unified promotions platform, retailers can customize promotions, manage omnichannel promotions centrally, drive brand loyalty and revenue, and facilitate a continuous and cohesive customer journey across touchpoints. This paper discusses the need for a unified promotions platform, the challenges faced by retailers, and how to drive it successfully.
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